肯德基 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 肯德基's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 肯德基.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 肯德基
App Name : 肯德基
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 百胜（中国）投资有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,宝宝巴士,Perfect Piano,糗事百科,最美锁屏,Walk Band - Multitracks Music,触宝电话
Total creative ads during the time period : 1,105
Duration : 2,096
Popularity : 56,297
Check ASO Keywords of 肯德基
2. 肯德基’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 肯德基 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 肯德基 in the recent period. As of 2021-03-10, among the 肯德基‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 肯德基's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 45.39%,
今日头条's proportion is 1.25%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 肯德基‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of 肯德基
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 肯德基. We can see some advertising trends.
Top 1 Ad Creative of 肯德基
Ad Details ：
Headline ：肯德基
Text ：疯狂星期四辣堡9块9
Top 2 Ad Creative of 肯德基
Ad Details ：
Headline ：会员特权心动秒杀
Text ：超值福利等你来抢
Top 3 Ad Creative of 肯德基
Ad Details ：
Headline ：38元90天，大神卡让你每天做大神！
Text ：38元90天，大神卡让你每天做大神！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 247 | 53 | 169 |
| Popularity | 999 | 974 | 699 |
| Dimensions | 72 x 72 | 1280 x 720 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 火山小视频 |
| Related Ads | 12 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 肯德基 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 肯德基's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 肯德基, you can click the app name below to view related reports, or you can find more info in ASOTools.