苏宁易购 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 苏宁易购's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 苏宁易购.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 苏宁易购
App Name : 苏宁易购
Logo：
OS : Android
Network : 一点资讯,腾讯社交广告（广点通）,今日头条
Developer : 南京苏宁电子信息技术有限公司
Publisher :
Total creative ads during the time period : 10,000
Duration : 2,197
Popularity : 4,152,431
Check ASO Keywords of 苏宁易购
2. 苏宁易购’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 苏宁易购 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 苏宁易购 in the recent period. As of 2021-03-11, among the 苏宁易购‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 苏宁易购's the proportion of networks impressions are placed like this:
百度's proportion is 38.18%,
腾讯社交广告（广点通）'s proportion is 26.69%,
QQ浏览器's proportion is 0.53%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 苏宁易购‘s network with the most ads is 百度 and its proportion is 44.12%.
3. Top 3 Ad Creative Analysis of 苏宁易购
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 苏宁易购. We can see some advertising trends.
Top 1 Ad Creative of 苏宁易购
Ad Details ：
Headline ：联想笔记本维修点在哪
Text ：联想笔记本维修点在哪
Top 2 Ad Creative of 苏宁易购
Ad Details ：
Headline ：多吃玉米还有什么作用？医生一般不告诉你
Text ：多吃玉米还有什么作用？医生一般不告诉你
Top 3 Ad Creative of 苏宁易购
Ad Details ：
Headline ：玉米怎样做营养才高？进来教你一招！
Text ：玉米怎样做营养才高？进来教你一招！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 310 | 346 | 353 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 280 x 200 | 480 x 320 | 480 x 320 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 小米浏览器 | 小米浏览器 |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 苏宁易购 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 苏宁易购's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 苏宁易购, you can click the app name below to view related reports, or you can find more info in ASOTools.