荔枝财经 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 荔枝财经's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 荔枝财经.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 荔枝财经
App Name : 荔枝财经
Logo：
OS : Android
Network : 西瓜视频,今日头条,百度
Developer : 上海富动文化传媒有限公司
Publisher : 西瓜视频,今日头条,百度
Total creative ads during the time period : 325
Duration : 329
Popularity : 23,312
Check ASO Keywords of 荔枝财经
2. 荔枝财经’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 荔枝财经 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 荔枝财经 in the recent period. As of 2021-03-02, among the 荔枝财经‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, 荔枝财经's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 96.63%,
今日头条's proportion is 3.37%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-02, 荔枝财经‘s network with the most ads is 西瓜视频 and its proportion is 85.0%.
3. Top 3 Ad Creative Analysis of 荔枝财经
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 荔枝财经. We can see some advertising trends.
Top 1 Ad Creative of 荔枝财经
Ad Details ：
Headline ：差点就后悔了！出手前测一测股票买卖信号，反正不花钱。
Text ：
Top 2 Ad Creative of 荔枝财经
Ad Details ：
Headline ：一个操盘手的忠告：一辈子死记“两条均线”，股市中游刃有余！
Text ：
Top 3 Ad Creative of 荔枝财经
Ad Details ：
Headline ：一个操盘手的忠告：一辈子死记“两条均线”，股市中游刃有余！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 163 | 86 | 86 |
| Popularity | 339 | 318 | 315 |
| Dimensions | 1280 x 720 | 640 x 360 | 960 x 540 |
| Creative Type | Image | Image | Image |
| Network | 今日头条 | 今日头条 | 今日头条 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 荔枝财经 in recent advertising is 今日头条, and the main creative type is Image.
In conclusion: The above is a free 荔枝财经's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 荔枝财经, you can click the app name below to view related reports, or you can find more info in ASOTools.