蓝月传奇 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 蓝月传奇's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 蓝月传奇.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 蓝月传奇
App Name : 蓝月传奇
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,QQ浏览器,头条穿山甲
Developer : 上饶市千腾网络科技有限公司
Publisher : 騰訊視頻,PPTV聚力视频,糗事百科,Subway Surfers,单田芳评书,停车达人,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 504
Duration : 404
Popularity : 30,070
Check ASO Keywords of 蓝月传奇
2. 蓝月传奇’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 蓝月传奇 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 蓝月传奇 in the recent period. As of 2021-03-11, among the 蓝月传奇‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 蓝月传奇's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 33.78%,
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In the date of 2021-03-11, 蓝月传奇‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 蓝月传奇
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 蓝月传奇. We can see some advertising trends.
Top 1 Ad Creative of 蓝月传奇
Ad Details ：
Headline ：蓝月传奇
Text ：这才是真传奇！升级领取红包，百倍爆率，神装全靠打！
Top 2 Ad Creative of 蓝月传奇
Ad Details ：
Headline ：蓝月传奇
Text ：这才是真传奇！升级领取红包，百倍爆率，神装全靠打！
Top 3 Ad Creative of 蓝月传奇
Ad Details ：
Headline ：蓝月传奇-红包版
Text ：达叔真的没骗我！真传奇真回收，1刀1000w元宝，挂机奖励+10倍！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 94 | 94 | 107 |
| Popularity | 710 | 704 | 369 |
| Dimensions | 864 x 486 | 864 x 486 | 1332 x 750 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 蓝月传奇 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Video.
In conclusion: The above is a free 蓝月传奇's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 蓝月传奇, you can click the app name below to view related reports, or you can find more info in ASOTools.