蓝苹果 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 蓝苹果's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 蓝苹果.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 蓝苹果
App Name : 蓝苹果
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer : 北京嘉泰蒙得科技有限责任公司
Publisher : 今日头条,抖音短视频,火山直播,西瓜视频,即阅免费小说,枪手本色,极速清理大师,图色
Total creative ads during the time period : 624
Duration : 140
Popularity : 35,618
Check ASO Keywords of 蓝苹果
2. 蓝苹果’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 蓝苹果 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 蓝苹果 in the recent period. As of 2021-03-11, among the 蓝苹果‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 蓝苹果's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 蓝苹果‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 蓝苹果
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 蓝苹果. We can see some advertising trends.
Top 1 Ad Creative of 蓝苹果
Ad Details ：
Headline ：我的海洋馆开张啦！
Text ：
Top 2 Ad Creative of 蓝苹果
Ad Details ：
Headline ：模拟水族馆的经营玩法，你将需要照料各种海洋生物！
Text ：
Top 3 Ad Creative of 蓝苹果
Ad Details ：
Headline ：单纯的抓鱼太无聊了，这里的鱼捕完是放在自己的海洋馆里！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 80 | 80 | 58 |
| Popularity | 578 | 559 | 338 |
| Dimensions | 720 x 1280 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 西瓜视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 蓝苹果 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 蓝苹果's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 蓝苹果, you can click the app name below to view related reports, or you can find more info in ASOTools.