虎牙直播 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 虎牙直播's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 虎牙直播.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 虎牙直播
App Name : 虎牙直播
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,西瓜视频
Developer : 广州虎牙信息科技有限公司
Publisher : 糗事百科,騰訊視頻,今日头条,成语消消消,东方头条
Total creative ads during the time period : 7,393
Duration : 1,574
Popularity : 435,462
Check ASO Keywords of 虎牙直播
2. 虎牙直播’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 虎牙直播 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 虎牙直播 in the recent period. As of 2021-03-11, among the 虎牙直播‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 虎牙直播's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 27.64%,
西瓜视频's proportion is 19.91%,
今日头条's proportion is 5.0%,
头条穿山甲's proportion is 0.1%,
's proportion is .
In the date of 2021-03-11, 虎牙直播‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 34.19%.
3. Top 3 Ad Creative Analysis of 虎牙直播
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 虎牙直播. We can see some advertising trends.
Top 1 Ad Creative of 虎牙直播
Ad Details ：
Headline ：距离你100米有清纯女神在虎牙直播
Text ：距离你100米有清纯女神在虎牙直播
Top 2 Ad Creative of 虎牙直播
Ad Details ：
Headline ：女神居然邀请我一起打游戏！惊喜不断，参与互动~
Text ：
Top 3 Ad Creative of 虎牙直播
Ad Details ：
Headline ：更多精彩游戏大神直播教学应有尽有~你就是大神！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 203 | 1 | 1 |
| Popularity | 996 | 989 | 775 |
| Dimensions | 480 x 320 | 690 x 360 | 690 x 360 |
| Creative Type | Image | Image | Image |
| Network | 小米浏览器 | 趣头条 | 趣头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 虎牙直播 in recent advertising is 小米浏览器, and the main creative type is Image.
In conclusion: The above is a free 虎牙直播's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 虎牙直播, you can click the app name below to view related reports, or you can find more info in ASOTools.