起点读书 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 起点读书's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 起点读书.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 起点读书
App Name : 起点读书
Logo：
OS : Android
Network : 哔哩哔哩,腾讯社交广告（广点通）,西瓜视频
Developer : 上海玄霆娱乐信息科技有限公司
Publisher : 騰訊視頻,哔哩哔哩动画,天天快报-年度成长最快的个性阅读智能推荐资讯软件,抖音短视频,猎豹清理大师,Subway Surfers,铃声多多,今日头条
Total creative ads during the time period : 1,682
Duration : 1,172
Popularity : 89,443
Check ASO Keywords of 起点读书
2. 起点读书’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 起点读书 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 起点读书 in the recent period. As of 2021-03-11, among the 起点读书‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 起点读书's the proportion of networks impressions are placed like this:
哔哩哔哩's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 起点读书‘s network with the most ads is 哔哩哔哩 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 起点读书
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 起点读书. We can see some advertising trends.
Top 1 Ad Creative of 起点读书
Ad Details ：
Headline ：王枫同和唐三为穿越者，但唐三是天才而，王枫是个废物！！
Text ：
Top 2 Ad Creative of 起点读书
Ad Details ：
Headline ：就算变成了丧尸，也要先救下人类！
Text ：立即阅读
Top 3 Ad Creative of 起点读书
Ad Details ：
Headline ：怎么感觉这些尸潮是被“人”操控着呢？
Text ：立即阅读
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 78 | 77 |
| Popularity | 610 | 581 | 550 |
| Dimensions | 360 x 640 | 640 x 400 | 640 x 400 |
| Creative Type | Video | Image | Image |
| Network | 火山小视频 | 哔哩哔哩 | 哔哩哔哩 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 起点读书 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 起点读书's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 起点读书, you can click the app name below to view related reports, or you can find more info in ASOTools.