趣查天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 趣查天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 趣查天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 趣查天气
App Name : 趣查天气
Logo：
OS : Android
Network : 头条穿山甲,今日头条,趣头条
Developer : 上海夕夏信息科技有限公司
Publisher : 火山直播,360手机助手,天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,抖音短视频,西瓜视频,腾讯新闻,斗图神器
Total creative ads during the time period : 1,103
Duration : 95
Popularity : 61,323
Check ASO Keywords of 趣查天气
2. 趣查天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 趣查天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 趣查天气 in the recent period. As of 2021-03-10, among the 趣查天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 趣查天气's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 85.3%,
西瓜视频's proportion is 14.7%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 趣查天气‘s network with the most ads is 头条穿山甲 and its proportion is 83.33%.
3. Top 3 Ad Creative Analysis of 趣查天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 趣查天气. We can see some advertising trends.
Top 1 Ad Creative of 趣查天气
Ad Details ：
Headline ：本地新的赚钱方法！看天气都能挣钱，0.3元可提现！
Text ：
Top 2 Ad Creative of 趣查天气
Ad Details ：
Headline ：别不信，看看天气就能赚钱，红包不停领，0.3元就能提现！
Text ：
Top 3 Ad Creative of 趣查天气
Ad Details ：
Headline ：福利来啦！今日起下载趣查天气，轻松领红包，随时可提现
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 31 | 29 |
| Popularity | 176 | 153 | 140 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 火山小视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 趣查天气 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 趣查天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 趣查天气, you can click the app name below to view related reports, or you can find more info in ASOTools.