途虎养车 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 途虎养车's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 途虎养车.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 途虎养车
App Name : 途虎养车
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,百度
Developer : 上海阑途信息技术有限公司
Publisher : 周公解梦,Blue Light Filter – Screen Dimmer for Eye Care,百度,极速清理管家轻量版,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,糗事百科
Total creative ads during the time period : 6,520
Duration : 2,141
Popularity : 475,830
Check ASO Keywords of 途虎养车
2. 途虎养车’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 途虎养车 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 途虎养车 in the recent period. As of 2021-03-11, among the 途虎养车‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 途虎养车's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 41.97%,
网易新闻's proportion is 7.53%,
百度's proportion is 7.13%,
西瓜视频's proportion is 0.42%,
's proportion is .
In the date of 2021-03-11, 途虎养车‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 26.53%.
3. Top 3 Ad Creative Analysis of 途虎养车
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 途虎养车. We can see some advertising trends.
Top 1 Ad Creative of 途虎养车
Ad Details ：
Headline ：汽车过了质保期后怎么办？来这儿做保养就对了
Text ：汽车过了质保期后怎么办？来这儿做保养就对了
Top 2 Ad Creative of 途虎养车
Ad Details ：
Headline ：在途虎99元买的保养套餐，家门口就能做保养，真省心！
Text ：
Top 3 Ad Creative of 途虎养车
Ad Details ：
Headline ：在途虎99元买的保养套餐，家门口就能做保养，真省心！
Text ：在途虎99元买的保养套餐，家门口就能做保养，真省心！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 354 | 357 | 354 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 480 x 320 | 1000 x 500 | 480 x 320 |
| Creative Type | Image | Image | Image |
| Network | 小米浏览器 | 一点资讯 | 小米浏览器 |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 途虎养车 in recent advertising is 小米浏览器, and the main creative type is Image.
In conclusion: The above is a free 途虎养车's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 途虎养车, you can click the app name below to view related reports, or you can find more info in ASOTools.