逗pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 逗pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 逗pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 逗pay
App Name : 逗pay
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer :
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,打工趣 - 最棒的兼職工作資訊平台
Total creative ads during the time period : 77
Duration : 351
Popularity : 20,704
Check ASO Keywords of 逗pay
2. 逗pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 逗pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 逗pay in the recent period. As of 2021-03-16, among the 逗pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.5%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 逗pay's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.42%,
Audience Network's proportion is 19.89%,
Instagram's proportion is 19.89%,
Messenger's proportion is 19.8%,
's proportion is .
In the date of 2021-03-16, 逗pay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 逗pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 逗pay. We can see some advertising trends.
Top 1 Ad Creative of 逗pay
Ad Details ：
Headline ：0元申請購物額度
Text ：擔心計畫趕不上變化，突如其來的大筆支出，總是一秒佔光你信用額度？你需要的是👉最挺年輕人的逗pay錢包！月繳付款沒壓力，享受分期好便利
逗Pay錢包提供錢包額度免費申請，錢包額度可用於
購物、買機車、繳補習費、完成遊學夢想…等。
且沒有使用額度前不需支付任何費用，
提早申請，有備無患更安心！
#沒信用卡也可安心購物 #申請錢包額度 #到處買透透 #給你一個分期生活 #逗pay你專屬的手機錢包
Top 2 Ad Creative of 逗pay
Ad Details ：
Headline ：0元申請購物額度
Text ：擔心計畫趕不上變化，突如其來的大筆支出，總是一秒佔光你信用額度？你需要的是👉最挺年輕人的逗pay錢包！月繳付款沒壓力，享受分期好便利
逗Pay錢包提供錢包額度免費申請，錢包額度可用於
購物、買機車、繳補習費、完成遊學夢想…等。
且沒有使用額度前不需支付任何費用，
提早申請，有備無患更安心！
#沒信用卡也可安心購物 #申請錢包額度 #到處買透透 #給你一個分期生活 #逗pay你專屬的手機錢包
Top 3 Ad Creative of 逗pay
Ad Details ：
Headline ：0元申請購物額度
Text ：擔心計畫趕不上變化，突如其來的大筆支出，總是一秒佔光你信用額度？你需要的是👉最挺年輕人的逗pay錢包！月繳付款沒壓力，享受分期好便利
逗Pay錢包提供錢包額度免費申請，錢包額度可用於
購物、買機車、繳補習費、完成遊學夢想…等。
且沒有使用額度前不需支付任何費用，
提早申請，有備無患更安心！
#沒信用卡也可安心購物 #申請錢包額度 #到處買透透 #給你一個分期生活 #逗pay你專屬的手機錢包
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 97 | 97 | 86 |
| Popularity | 730 | 725 | 682 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 逗pay in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free 逗pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 逗pay, you can click the app name below to view related reports, or you can find more info in ASOTools.