配配 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 配配's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 配配.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 配配
App Name : 配配
Logo：
OS : Android
Network : 快手,头条穿山甲,WIFI万能钥匙
Developer : 深圳齐享娱乐科技有限公司
Publisher : 糗事百科,东方头条,百度,今日头条,成语消消消,腾讯新闻
Total creative ads during the time period : 974
Duration : 234
Popularity : 52,458
Check ASO Keywords of 配配
2. 配配’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 配配 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 配配 in the recent period. As of 2021-03-11, among the 配配‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 配配's the proportion of networks impressions are placed like this:
百度's proportion is 73.06%,
西瓜视频's proportion is 16.17%,
今日头条's proportion is 10.78%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 配配‘s network with the most ads is 西瓜视频 and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of 配配
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 配配. We can see some advertising trends.
Top 1 Ad Creative of 配配
Ad Details ：
Headline ：现在想找人聊天，仅限男生~
Text ：下班了太无聊，喜欢附近的成熟大叔~
Top 2 Ad Creative of 配配
Ad Details ：
Headline ：现在想找人聊天，仅限男生~
Text ：下班了太无聊，喜欢附近的成熟大叔~
Top 3 Ad Creative of 配配
Ad Details ：
Headline ：这款app在上海火了！聊天就能收礼物，随时提现！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 63 | 49 |
| Popularity | 400 | 399 | 273 |
| Dimensions | 1334 x 750 | 1334 x 750 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | 快手 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 配配 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Video.
In conclusion: The above is a free 配配's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 配配, you can click the app name below to view related reports, or you can find more info in ASOTools.