阿里巴巴 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 阿里巴巴's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 阿里巴巴.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 阿里巴巴
App Name : 阿里巴巴
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,百度,快手
Developer : 阿里巴巴（中国）网络技术有限公司
Publisher : 百度,猎豹清理大师,天天快报-年度成长最快的个性阅读智能推荐资讯软件,铃声多多,戏曲多多,秀来电,百度,极速清理大师
Total creative ads during the time period : 10,000
Duration : 1,343
Popularity : 832,216
Check ASO Keywords of 阿里巴巴
2. 阿里巴巴’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 阿里巴巴 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 阿里巴巴 in the recent period. As of 2021-03-11, among the 阿里巴巴‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 阿里巴巴's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 阿里巴巴‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 阿里巴巴
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 阿里巴巴. We can see some advertising trends.
Top 1 Ad Creative of 阿里巴巴
Ad Details ：
Headline ：uv打印机多少钱一台？听说这里厂家直销，价格优惠！
Text ：
Top 2 Ad Creative of 阿里巴巴
Ad Details ：
Headline ：uv打印机多少钱一台？听说这里厂家直销，价格优惠！
Text ：
Top 3 Ad Creative of 阿里巴巴
Ad Details ：
Headline ：工厂直采：闺蜜的美妆都在这里买的！一下买了4套
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 329 | 329 | 110 |
| Popularity | 999 | 999 | 889 |
| Dimensions | 218 x 146 | 218 x 146 | 690 x 360 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 趣头条 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 阿里巴巴 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 阿里巴巴's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 阿里巴巴, you can click the app name below to view related reports, or you can find more info in ASOTools.