네이버TV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 네이버TV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 네이버TV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 네이버TV
App Name : 네이버TV
Logo：
OS : iOS
Network : Instagram,Audience Network,Facebook
Developer : NAVER Corp.
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Blue Light Filter - Night Mode, Night Shift,Fotor - Photo Editor&Collage
Total creative ads during the time period : 10,000
Duration : 776
Popularity : 2,233,280
Check ASO Keywords of 네이버TV
2. 네이버TV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 네이버TV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 네이버TV in the recent period. As of 2021-03-15, among the 네이버TV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.1%, Carousel category's proportion is 11.9%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 네이버TV's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.16%,
Facebook's proportion is 26.63%,
Messenger's proportion is 26.59%,
Audience Network's proportion is 18.61%,
's proportion is .
In the date of 2021-03-15, 네이버TV‘s network with the most ads is Instagram and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of 네이버TV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 네이버TV. We can see some advertising trends.
Top 1 Ad Creative of 네이버TV
Ad Details ：
Headline ：
Text ：“써본 것 중 최강! 붙였는데 자꾸 떨어지는 게 있다면 이거추천”
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Top 2 Ad Creative of 네이버TV
Ad Details ：
Headline ：4K 인공지능 카메라 OBSBOT Tail
Text ：가족, 반려동물과의 추억을 더욱 자유롭게 촬영하세요.
인공지능 카메라 OBSBOT Tail
신규 회원가입 고객께 드리는 혜택까지 확인하세요!
Top 3 Ad Creative of 네이버TV
Ad Details ：
Headline ：
Text ：비지니스에 필요한 그 어떤 '영상'이든, 가장 합리적인 방법으로!
#아는_사람은_다_아는
#잘나가는_업체
#젊은감각
#고퀄리티
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 304 | 260 | 461 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 362 x 400 | 600 x 314 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for 네이버TV in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 네이버TV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 네이버TV, you can click the app name below to view related reports, or you can find more info in ASOTools.