배달의민족 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 배달의민족's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 배달의민족.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 배달의민족
App Name : 배달의민족
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Woowa Bros Co.,Ltd.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MySQL QueryDB Client,MakeupPlus - Virtual Makeup,appsGratis
Total creative ads during the time period : 1,258
Duration : 1,566
Popularity : 90,643
Check ASO Keywords of 배달의민족
2. 배달의민족’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 배달의민족 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 배달의민족 in the recent period. As of 2021-03-16, among the 배달의민족‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 배달의민족's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.64%,
Facebook's proportion is 26.32%,
Messenger's proportion is 23.26%,
Audience Network's proportion is 22.77%,
's proportion is .
In the date of 2021-03-16, 배달의민족‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of 배달의민족
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 배달의민족. We can see some advertising trends.
Top 1 Ad Creative of 배달의민족
Ad Details ：
Headline ：배달의민족 B마트 본편
Text ：중요한건 타.이.밍! 배달이⚡️내일 오는 거⚡️봤어요?⚡️ ⠀⠀ 초소량 번쩍배달의 시대 B마트 by 배달의민족 ⠀⠀ ----------------------------------------------------------------------- ✔ B마트는 현재 서울에서 만날 수 있습니다. (일부지역 제외) ✔1개씩 골라 담아 5천원부터 주문 가능! ⠀⠀ #배달의민족 #B마트 #비마트 #초소량번쩍배달
Top 2 Ad Creative of 배달의민족
Ad Details ：
Headline ：첫주문 1만원 할인
Text ：고기 듬뿍 뜨끈~한 갈비탕이 생각나는 오늘
Top 3 Ad Creative of 배달의민족
Ad Details ：
Headline ：첫주문 1만원 할인
Text ：고기 듬뿍 뜨끈~한 갈비탕이 생각나는 오늘
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 59 | 59 |
| Popularity | 363 | 363 | 361 |
| Dimensions | 1280 x 720 | 1080 x 1920 | 650 x 650 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for 배달의민족 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 배달의민족's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 배달의민족, you can click the app name below to view related reports, or you can find more info in ASOTools.