NetEase Games Strategically Partners with SocialPeta in Mobile Game Ad Creatives

The gaming industry is becoming more competitive when in-depth involution is the norm. Tightening domestic policies, Apple's strict privacy protections and the growing maturity of player habits are constantly putting pressure on game developers, forcing the entire gaming industry, including the old big players, to deeply optimize development and promotion at all levels. As an extremely important element in the game promotion strategy, creatives and data analytics (CPA, CPI, CPM) have naturally come into the spotlight. The use of professional data analysis tools such as SocialPeta in making marketing decisions is gaining increasing recognition and attracting leading producers, such as NetEase Games.

Optimizing creatives to avoid involution

If you look at the game advertising market, all the top players in the market are good at ad creatives, but how to introduce the game by different formats and styles is critical, it's still a big challenge to many game companies.

From the case of NetEase Games, it knows the importance of the database and shared its experience working with a professional advertising analytics tool, SocialPeta. They use SocialPeta to analyze the creative data and gain insight into market trends.

SocialPeta's creatives analysis features cover Creative Chart, Ad Creatives Database with analysis details. Users can search through a wide range of filters to find the information they want, such as the most popular creative ideas, competitor advertising strategies, the media buying data in different networks, etc.

On the other hand, game developers are investing a big amount of money in marketing, it is common that spending more in marketing than developing in the game industry. This year NetEase Games decided to acquire SocialPeta's "cost analysis" feature to help control costs and optimize promotion strategies.

(Analysis of CPC trends and ranking for Japanese strategy games in June)

Ad cost intelligence is an added feature to SocialPeta in 2020, and many clients have already had the access to the key metrics such as CTR, CPC, CPM, etc. As a result, NetEase Games has decided to keep the cooperation and use SocialPeta for data analysis.

Upgrade product features to increase the data value 

As a powerful tool, SocialPeta is widely trusted and recognized because of its features in market trends, latest ad creatives, spying on competitors, etc. To keep adding new features to help more companies improve their marketing performance, SocialPeta always adheres to rapid updates, such as increasing features, adding more data, and so on.

Since 2020, the SocialPeta has experienced three major updates

  • Adding two features, Cost Intelligence and Audience Analysis, to allow companies to check more data details in the marketing operation.
  • Providing more advanced filters to meet the diverse needs of different companies.
  • Dividing into three main parts – global versions, Chinese version, and an e-commerce version to facilitate the focus on corporate needs.
(Global version of SocialPeta)
(Chinese version of SocialPeta)

Undoubtedly, in the data-driven world, the ability to operate with data is becoming one of the core competencies of companies. More and more companies, such as NetEase Games, are emerging the value of big data. As a data service provider, SocialPeta will continue to build its competence to cater to more companies in marketing campaigns and user acquisition.