2023 Global Mobile Games Marketing Trends White Paper

2023 is destined to be an extraordinary year for the gaming market. The overall market is experiencing a downturn following the high growth during the pandemic. The turbulent and sluggish economic situation also brings further challenges to game developers. In the marketing arena, the global mobile gaming market is characterized by two most apparent trends: the continuously increasing number of advertisers and the rise in the proportion and quantity of new materials.

For users, there has been a significant improvement in the aesthetic appreciation of creativity in 2023; for advertisers, finding novel and engaging materials to attract users is particularly crucial. The Asia-Pacific region remains the most fiercely competitive area in global mobile game marketing, with Southeast Asia emerging as the most intense battleground for user acquisition in 2023, transforming the previously blue ocean market into a highly saturated one.

To address this, SocialPeta has released the "2023 Global Mobile Game Marketing Whitepaper" to help stakeholders gain insights globally and support the growth of game publishing. In this whitepaper, we provide a detailed analysis of the marketing trends for popular overseas game categories and regions, observing how blockbuster mobile games are deployed in 2023. Click the button above to access the complete report for free and gain deeper insights into the mobile industry in 2023.