As mobile gaming shifts from user growth to competition for existing players, marketing in 2025 has become more complex and cost-driven. Rising acquisition costs, faster creative fatigue, and fragmented channels are reshaping how marketers drive growth.
To help navigate this change, SocialPeta, together with Singular and Aarki, presents the 2026 Global Mobile Game Marketing Trends White Paper powered by the support from Funtap Games and insights from leading industry experts.
To help navigate this change, SocialPeta, together with Singular and Aarki, presents the 2026 Global Mobile Game Marketing Trends White Paper powered by the support from Funtap Games and insights from leading industry experts.
What You’ll Learn:
- Key global marketing trends across major mobile game genres.
- Creative, UA, and retention shifts shaping performance in 2025.
- Breakout cases, hybrid opportunities, and emerging market signals.
- Expert insights on measurement, retention, and sustainable growth.
- Regional analysis across major global markets.
With nearly 100 pages of in-depth analysis, this report equips mobile game marketers with actionable insights to scale internationally, refine performance strategies, and capture long-term user value. Download the full report to uncover growth opportunities across global markets.
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Want to discuss marketing collaboration?
Get in touch with us: lina@socialpeta.com