Insights into Global Mobile Game Marketing Trends for H1 2025
With the surge of mobile internet, the mobile gaming industry has emerged as a cornerstone of the global digital entertainment landscape. Now, the industry stands at a pivotal moment—shifting from a phase of rapid expansion to one of refined operations, where each strategic decision can make or break success.
To help industry professionals navigate this evolving landscape, SocialPeta partnered with NewsBreak released the report “Insights into Global Mobile Game Marketing Trends for H1 2025”. This comprehensive report uncovers key market trends and offers strategic guidance for the road ahead. The report also features expert insights from leading voices in the ecosystem, including Google, Two & Half Gamers, AppTweak, Adikteev, Tenjin, AdQuantum, AVOW, Odeeo, PlayableX, ASOMEHDI, and Rzain Consulting.
To help industry professionals navigate this evolving landscape, SocialPeta partnered with NewsBreak released the report “Insights into Global Mobile Game Marketing Trends for H1 2025”. This comprehensive report uncovers key market trends and offers strategic guidance for the road ahead. The report also features expert insights from leading voices in the ecosystem, including Google, Two & Half Gamers, AppTweak, Adikteev, Tenjin, AdQuantum, AVOW, Odeeo, PlayableX, ASOMEHDI, and Rzain Consulting.
Key Highlights:
- Nearly 7,000 new mobile game advertisers emerge every month, with RPGs averaging over 250 unique creatives monthly.
- North America’s mobile gaming market is booming, with a surge in creative placements across local news platforms.
- Case study deep dive: A full-funnel creative and UA analysis of four standout titles from H1 2025—Screwdom, Penguin GO!, Wuthering Waves, and Kingshot.
- In mature markets, the average ad creative lifespan is now under 5 days—weekly iterations have become the new standard.
The report spans over 60 pages, providing in-depth analysis of across six major overseas genres—strategy, RPG, puzzle, casual, simulation, and casino, and includes detailed breakdowns of key global regions such as North America, Japan & Korea, Hong Kong-Macao-Taiwan, Europe, Southeast Asia, the Middle East, and South America.
Simply fill out the form on the right to access the full report for free and gain deeper insights into mobile industry trends and marketing strategies.
Simply fill out the form on the right to access the full report for free and gain deeper insights into mobile industry trends and marketing strategies.
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