Marketing Trends in the Latin American Mobile Game Market
Latin America is rapidly emerging as one of the most promising growth markets in the global mobile gaming industry. Brazil and Mexico, as core markets, account for 72% of the region's mobile game downloads and 68% of its revenue. In 2022, Brazil's mobile gaming revenue approached $550 million. In 2023, the overall mobile gaming revenue in Latin America reached $8.7 billion—an increase of 3.8% year-over-year, significantly outpacing the global average growth rate.
To provide deeper insights into the Latin American mobile gaming market, SocialPeta has collaborated with Tenjin to co-author the report “Marketing Trends in the Latin American Mobile Game Market.” This report provides an in-depth analysis of the region’s overall mobile game marketing trends, highlights the unique characteristics of local game marketing, and explores the advertising strategies of top-performing advertisers.
Key Highlights:
- An average of 25,000 advertisers per month, with only 2.1% from new categories.
- Sports games rank 3rd in marketing intensity, with Mexico being the most competitive market in Latin America.
- High acceptance of live-action creatives — Latin American users tend to favor visually stimulating creatives.
- In-depth analysis of representative mobile game products in the Latin American market.
With 20+ pages of detailed analysis, click the button above to access the complete reports for free and gain deeper marketing and advertising insights into Marketing Insights into Latin American Mobile Game Market in 2025.
