Top Mobile App Ad Creatives and Advertising Trends in December 2025
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In December 2025, SocialPeta analyzed global mobile apps and creatives to reveal which publishers and titles are leading in creative volume, formats, and campaign performance across both the App Store and Google Play. This report provides actionable insights for mobile apps marketers, UA teams, and publishers aiming to optimize advertising strategies and creative execution.
Overview: Mobile App Ad Creatives in December 2025
Several key patterns emerged among the top-performing mobile apps in December:
- Puzzle and casual titles led ad rankings, with Oakever Apps securing nearly half of the Top 20 through large-scale creative testing.
- Solitaire and jigsaw–solitaire hybrids fueled creative experimentation, accelerating innovation across ad formats.
- Social gaming platforms like TopTop stood out by using lightweight social mechanics to resonate strongly in local markets.
These insights highlight how top publishers use creative volume, format variety, and messaging to maximize user acquisition and visibility.
FlickReels Short Drama Ads: Creative Trends and Insights
Among leading short drama apps, FlickReels continued to attract global attention with its distinctive silver-haired short drama content.
Although FlickReels’ ad volume declined month-over-month, it still launched over 100,000 ad creatives in December, ranking among the top mobile advertisers. Ahead of the Christmas season, the platform updated its app icon with a festive Santa hat—an example of localization-driven advertising strategy.
Advertising Strategy Behind FlickReels
- After deduplication, approximately 173,000 ads were delivered across platforms in December
- New creatives accounted for 85.5%, showing rapid iteration
- Ads were distributed across 81 countries and regions, with top markets including the United States, Japan, Canada, and South Korea
- Android and iOS traffic was split roughly 53:47
- More than 500 short dramas were promoted, with 36.8% new titles
- The most promoted title, He Is Not Your Husband, followed a classic revenge-driven short drama narrative
- The highest-impression creative (6 minutes 46 seconds) featured a private jet confrontation and cliffhanger ending, reaching an estimated 270,000 impressions
These patterns highlight how short drama advertising relies heavily on narrative tension, localization, and high creative volume.
Temu Advertising Trends: Campaigns and Local Seller Program Insights
In December, Temu expanded its ecosystem by launching a Shopify App Store integration, enabling independent sellers to join its Local Seller Program, now active in over 30 countries including the US, Canada, and the UK.
Key Advertising Insights：
- Around 600,000 deduplicated ads were delivered, with 88.3% new creatives
- Ads reached 81 countries and regions, led by the US, Australia, and Canada
- English dominated ad copy (50.16%), followed by Indonesian and German
- Video ads were the primary format, while display ads supported low-cost products
- The most successful creatives emphasized price-focused branding, using visuals like “X.99” pricing and limited-time offers
MadMuscles Ad Trends: AI-Generated Videos and Fitness Campaigns
MadMuscles continued scaling performance through creative automation:
- Approximately 38,000 deduplicated ads in December
- 89.5% new creatives, reflecting high testing velocity
- Top markets: United States, France, Germany
- Video ads accounted for over 80% of total creatives
A notable shift was the increased use of AI-generated videos, featuring scripted conversations between reporters and fitness influencers—significantly improving production efficiency and engagement.
To better understand how advertising performance translates into download growth and revenue outcomes, we further analyzed the top mobile games with the highest download volumes in December 2025.
By analyzing December 2025 campaigns, SocialPeta highlights how leading publishers leverage ad creatives to maximize visibility, downloads, and user engagement—providing actionable insights for marketers aiming to refine their mobile advertising strategies.
For more in-depth analysis of mobile app ad creatives and global UA trends, visit www.socialpeta.com
