Top Mobile Game Ad Creatives and Advertising Trends in December 2025
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In December 2025, SocialPeta analyzed global mobile game ad creatives to reveal which publishers and titles are leading in creative volume, formats, and campaign performance across both the App Store and Google Play. This report provides actionable insights for mobile game marketers, UA teams, and publishers aiming to optimize advertising strategies and creative execution.
Overview: Mobile Game Ad Creatives in December 2025
Several key patterns emerged among the top-performing mobile games in December:
- Puzzle and casual games dominated ad rankings, with Oakever Games capturing nearly half of the Top 20 positions through high-volume creative testing.
- Solitaire and jigsaw–solitaire hybrids drove a surge in creative innovation, sparking a broader trend in ad experimentation.
- Social gaming platforms, such as MX Innovation’s TopTop, leveraged lightweight social mechanics to produce engaging ad creatives that resonated in local markets.
Oakever Games: Leading Ad Creatives and Driving Downloads
As a long-standing leader in puzzle and brain-training games, Oakever Games maintains a strong presence in global ad creatives rankings. Its portfolio—including word puzzles, jigsaw puzzles, coloring games, and Sudoku—demonstrates how strategic creative design converts advertising investment into sustained download growth.
These insights highlight how top publishers use creative volume, format variety, and messaging to maximize user acquisition and visibility.
A New Solitaire Wave Fuels Creative Activity
In late 2025, titles like Jigsolitaire and Solitaire Associations Journey drove a renewed interest in jigsaw–solitaire hybrids. Responding to this trend, Oakever Games launched Jigsawcard Solitaire Puzzle in November, strategically incorporating top-performing keywords such as “jigsaw,” “card,” and “solitaire” into its ad creatives to accelerate user acquisition.
Advertising Strategy Behind Jigsawcard Solitaire Puzzle
- Official launch: November 14, 2025
- Campaign start: November 21, 2025
- Total duration: 48 days
- Total deduplicated creatives: ~9,000
- Peak daily creatives: 2,119 on December 31
Key highlights from the campaign:
- Video creatives accounted for 98.7% of placements, with 720×1280 vertical videos as the dominant format.
- English-language creatives were primary, supplemented by a small number in Spanish and Portuguese.
- Messaging emphasized gameplay demonstrations, puzzle visuals, and attention-grabbing hooks like “IQ Test” and “Prevent Brain Aging.”
- Compared with other jigsaw–solitaire titles, Jigsawcard Solitaire Puzzle offered a wider variety of visual themes, including holiday-inspired puzzles and fairy-tale artwork, helping sustain download momentum.
MX Innovation’s TopTop: Social Gaming Ad Creatives Insights
Entering Japan’s Top 99 free app rankings in early 2026, TopTop shows how ad creatives for social-focused mini-game platforms can accelerate market entry.
Key Campaign Details
- Official launch: April 24, 2025
- Pre-launch promotion: April 11, 2025
- Campaign duration: 272 days
- Deduplicated creatives (iOS): ~4,000
- Peak daily creatives: 1,608 on December 18
Campaign insights:
- Video creatives made up 98.4% of placements.
- Japan was the primary market, with most ad copy in Japanese.
- Top-performing creatives highlighted in-app gameplay and social interaction scenarios.
- The light-horror mini-game The Exit 8 generated strong engagement.
Key Takeaways for Mobile Game Marketers
- High creative volume drives performance: Thousands of ad creatives allow publishers to optimize campaigns efficiently.
- Video-first remains dominant: Vertical videos continue to be the preferred format for mobile advertising.
- Localization matters: Tailoring creatives to market preferences significantly improves UA results.
- Seasonal and thematic content works: Holiday and culturally relevant visuals boost engagement and download momentum.
To better understand how advertising performance translates into download growth and revenue outcomes, we further analyzed the top mobile games with the highest download volumes in December 2025.
By analyzing December 2025 campaigns, SocialPeta highlights how leading publishers leverage ad creatives to maximize visibility, downloads, and user engagement—providing actionable insights for marketers aiming to refine their mobile advertising strategies.
For more in-depth analysis of mobile game ad creatives and global UA trends, visit www.socialpeta.com
