Global Mobile Games in October: Line-drawing puzzle mechanics are back on top, and new Miracle MU IP titles are surging

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in October 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

The overall performance of global mobile games in October:

• Oakever Games dominated the charts, with 【𝐓𝐢𝐥𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐞𝐫】 seeing a significant boost in downloads driven by increased ad investments.

• The line-drawing puzzle mechanic has regained popularity, emerging as a new traffic driver through performance-focused UA creatives.

• A wave of new titles from the Miracle MU series entered the market, with 【𝐌𝐔: 𝐏𝐨𝐜𝐤𝐞𝐭 𝐊𝐧𝐢𝐠𝐡𝐭𝐬】 launching a benefits-focused marketing campaign.

IP titles are booming, with Miracle MU swiftly reimagined as an idle game

Miracle MU, a classic MMORPG franchise under Webzen and a landmark title in the Korean gaming industry, has seen frequent adaptations and a flood of new games in recent years, all aimed at maximizing the IP's value. This is evident in the October advertising charts, where two new IP-based titles—【MU: Pocket Knights】 and 【奇蹟MU：暴走之翼】ranked near the top.

【MU: Pocket Knights】, released by Korean game company Webzen on September 18, 2025, is an idle RPG mobile game. It centers on relaxed idle gameplay layered with features like equipment enhancement, wing crafting, pet raising, and strategic combat. The game supports over 10 languages and has been launched in 140+ major global markets.

In terms of promotion, Webzen began teasing the game as early as July 2025, officially starting its ad campaigns in August. According to SocialPeta, 【MU: Pocket Knights】 delivered approximately 12,000 deduplicated ad creatives across both platforms in October. The specific Android campaign details are as follows:

The game officially launched advertising on August 20, 2025, with a total of 844 days of ad creatives.

• Within the past 30 days, it hit a daily peak of 4,250 creatives on October 2.
• Video ads accounted for approximately 62.5% of creatives over the past 30 days, with vertical videos (720x1280) being the most frequently used format.
• English comprised about 31.4% of ad copies, followed by Japanese, Korean, Traditional Chinese, and Thai.

Ad copies were fairly standard, mainly highlighting the game's name, the MU IP, and its idle gameplay. The video creatives, however, were much more engaging. Pure gameplay demonstration videos were relatively few, while a variety of AI-voiced “abstract/quirky” and story-driven videos stood out prominently. For example, one absurd ad featuring frantic mouse-clicking and an unpredictably inflating character grabbed users’ attention with its bizarre and unexpected twist.

Generous free diamond rewards are also a key promotional focus for 【MU: Pocket Knights】. In addition to daily login events on Facebook and in-game for the first seven days, players receive a bonus of 20,000 diamonds immediately on their first day. This strategy follows the same logic as many contemporary gacha games, which attract users by offering "thousands of free pulls" upon logging in.

Games with surging revenue on the App Store in October are:

• 【Royal Match】 maintained its position as the highest-grossing app on the App Store, generating over $77 million in revenue in October—a month-over-month increase of approximately 5.7%.

• 【Color Block Jam】, a puzzle casual mobile game published by Rollic Games, dominated both download and revenue charts, achieving around $10 million in revenue on the App Store, though this reflected a 4.1% decline compared to September.

Games with surging revenue on the Google Play in October are:

• 【eFootball™】, the sports simulation title from KONAMI, saw a sharp rise in revenue, earning roughly $12 million in revenue—a striking 44.3% month-over-month increase, making it the game with the highest revenue growth.

• Saudi-based Scopely’s popular board game app【MONOPOLY GO!】 generated over $52 million in revenue in October, marking a month-on-month increase of around 8.7%.

Games outstanding with downloads on the App Store in October are:

【Block Blast!】 became the most-downloaded casual mobile game, outpacing traditional match-3 games. It recorded over 5.1 million downloads on the App Store in October, a 5.7% increase from the previous month.

The popular black hole game 【Hole.io】 maintains its popularity, generating approximately 2 million downloads on the App Store in October, with a slight 0.1% growth month-over-month.

Games outstanding with downloads on the Google Play in October are:

• Aggressive marketing drove a surge in downloads for 【Tile Explorer】, a tile-matching game under Oakever Games, which recorded approximately 9 million downloads on the Google Play in October, a 13% increase month-over-month.

• Meanwhile, 【Magic Fashion: Doll Dressup】, a casual dress-up game by XGame Global, achieved around 6.2 million downloads on the Google Play, reflecting a 1.3% growth compared to September.

The above are insights into global mobile game launches in October 2025, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit www.socialpeta.com.