Global Mobile Apps in June | Temu’s micro-drama-style marketing has gained wide popularity, while DAZN’s collaboration with FIFA has led to a surge in subscriptions

SocialPeta sorted out the top 20 global mobile Apps by advertising, revenue, and downloads in June 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

The overall performance of mobile apps in June:

• Micro-dramas dominate the top five ad rankings, with Temu standing firm as the sole non-drama app.
• DAZN teams up with FIFA, driving a surge in downloads.
• Boosted by several DC titles, HBO Max sees an 11.1% increase in revenue.

Top 20 Mobile Apps by Advertising in June 2025

First, let’s take a look at the June rankings for global mobile app advertising:

The leading players in the market remain confident in micro-dramas and their derivative industries, with only minor shifts in the rankings of the top five micro-drama platforms. Although Temu has scaled back its advertising efforts compared to before, it still firmly holds the top position in Android advertising placements. Outside the rankings, many micro-drama platforms that previously had lower advertising intensity are now stepping up, such as Playlet and ZeroShort. As global micro-dramas gradually become more refined, more competitors are entering the stage to carve out their share of the market.

Let’s first take a look at Temu:

Temu continues to deliver good news. In Q2 2025, it achieved a major milestone, surpassing 1 billion cumulative downloads globally, with 416.5 million monthly active users (MAU). In June, Temu retained its position as the top advertiser on Android. According to Socialpeta, its detailed advertising performance in June is as follows:

• In June, Temu ran approximately 810,000 deduplicated ad creatives on Android, with over 77.8% being newly launched creatives.
• Ads were delivered in 77 countries/regions, with the United States accounting for the largest share (over 33.79%), followed by Canada, Australia, and Germany.
• Among the new creatives, video formats made up about 68.25%, with vertical videos being particularly popular. Most trending creatives were placed on TikTok and YouTube.
• Popular creative formats mainly include: Real-person recommendations (standard spokesperson monologues, green screen shopping tours, local KOLs). Product showcases (product assembly, product comparisons, close-ups), micro-dramas (focused on selling products).

The following creative from Temu is a newcomer benefits ad presented in the form of a micro-drama. The storyline is deliberately exaggerated. 

 Distribution platform: YouTube  Estimated Impressions: 2 M

This creative has already garnered over 1.85 million views on YouTube. However, as the promised benefits differ somewhat from reality, it may easily mislead users and should be used with caution. 

Top 20 Mobile Apps by Downloads in June 2025

Apps outstanding with downloads on the App Store in June：

• On June 14, FIFA and DAZN announced a strategic partnership, launching FIFA+ on the DAZN platform as the global “Home of Football.” The service integrates live broadcasts of top-tier football matches worldwide and introduces a daily show titled "The Press." This move led to a surge in DAZN's global subscriptions, with downloads increasing significantly in regions densely populated with sports fans.

• Meanwhile, Google continues to accelerate its product development. On June 17, it announced the release of Gemini 2.5 Flash and Pro, with 2.5 Flash-Lite to follow soon, touted as the most cost-effective and fastest 2.5 model to date. As a result, Gemini jumped from 17th place last month to 7th this month, marking a 33.3% month-over-month increase in downloads.

Apps outstanding with downloads on the Google Play in June:

• TikTok launched the “TikTok for Artists” platform in June, designed for musicians and creators. It offers features such as real-time traffic tracking, audience profile analytics, and AI-powered music optimization recommendations. This initiative drove a 9.5% month-over-month increase in TikTok's downloads for June.
• DramaBox experienced a phenomenal surge in downloads in June, with a 100% increase compared to the previous month, reaching 18 million downloads. The majority of these downloads came from India, Nigeria, Indonesia, and the United States.

Top 20 Mobile Apps by Revenue in June 2025

 Apps with surging revenue on the App Store in June：

• In June, all of the top 20 revenue-generating apps on the App Store—with the exception of LINEマンガ—saw an increase in revenue. Among them, Peacock TV gained significant attention due to the airing of Season 7 of the dating reality show Love Island USA. Following the broadcast, related content and discussions went viral across major social media platforms in Europe and North America, leading to a sharp revenue boost for Peacock TV, which climbed to 8th place on the App Store revenue chart for June.
• The popularity of dating apps continues to rise. Tinder has maintained its position at No. 4 for two consecutive months, while Hinge is also gaining momentum, seeing a simultaneous increase in revenue and securing the 12th spot on the list.

 Apps with surging revenue on the Google Play in June： 

• The comic platform Piccoma has surged like a dark horse into the 16th spot on the June ranking, with estimated revenue exceeding ten million USD.
• After Warner Bros announced the restoration of the HBO Max brand, it has continuously enriched its library to strengthen competitiveness. HBO Max announced it will release eight DC titles all at once next June, seven of which focus on Superman and his family, building anticipation for James Gunn’s new Superman film. This is considered a precise streaming marketing strategy, with a month-on-month growth of 11.1% in June this year.

The above are insights into global mobile App launches in June  2025, as well as mobile App revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit www.socialpeta.com.