Global Top Mobile Game in June: Kingshot Enters the scene! Pokémon Introduces New Monetization Model with $41M App Store Revenue

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and downloads in June 2025, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.

The overall performance of global mobile games in June:

Kingshot continued to gain momentum and may become the next Whiteout Survival.
Monopoly Go! Leveraged a nostalgic IP to drive monetization through dice-based gameplay.
Moto Race Go delivered high-speed excitement with nearly 14 million downloads on the Google Play in June.

Top 20 Mobile Games by Advertising in June 2025

Kingshot – A New SLG Title from Century Games

Following Whiteout Survival, Century Games launched another SLG title—Kingshot—which quickly gained impressive revenue upon release. The game continues the classic medieval theme, centering around a king who builds his territory, shelters refugees, and gradually expands his homeland. It offers a strong sense of role immersion and lays the foundation for simulation gameplay. In the early stages, the King’s rescue mode is simple and fun, making it easy for players to get started, while later content unfolds progressively to satisfy strategy gamers’ appetite for growth and challenge.

According to SocialPeta, Kingshot launched approximately 9,000 deduplicated creatives across iOS and Android in June. Android-specific data is as follows:

Around 93% of creatives in the past 30 days were videos, with approximately 77% of them longer than 30 seconds.
Most video creatives were portrait-oriented (720x1280), accounting for about 54%.
English was the dominant language, making up 84% of ad copy, followed by Japanese and Korean.
Ad themes focused on the King as a central figure, such as building territories and defending against enemies.

Kingshot creatives are highly diverse, ranging from richly textured images to engaging videos. The characters in the images are not rendered in the traditional low-poly style, but instead adopt a more expressive Western comic cartoon style that resonates well with Western audiences. Notably, many of these images are AI-generated, enhancing both visual variety and creative efficiency.

Exaggerated Cartoon Character – The Strongman

As for video creatives, the dominant format combines voiceover with core gameplay demonstrations. The game cleverly integrates real-person commentary with in-game footage, showing key mechanics and highlights as the spokesperson narrates. This approach effectively showcases the game’s appeal and playability.

Classic IP – Monopoly Go Ranks Among the Top 3 in Revenue on Both iOS and Android

In 2023, after acquiring the classic Monopoly IP, Scopely successfully launched Monopoly Go!. This casual social mobile game offers a fresh take on the classic Monopoly gameplay. Players roll the dice to move around the board, purchase properties, build houses, and trigger various events. While retaining the core mechanics of the original, the game introduces light competitive elements such as heists, demolitions, and cooperative events, making every round unpredictable and entertaining.

According to SocialPeta, Monopoly Go! Launched nearly 6,000 deduplicated creatives across iOS and Android in June. Android-specific data is as follows:

About 94% of creatives in the past 30 days were videos, and more than 83% of those were under 30 seconds;
Most creatives were in vertical format (720x1280), accounting for over 55%;
English was the dominant language at approximately 89%, followed by Japanese and Korean.
Key themes in the copy included free dice offers, easy coin collection, and social features with friends.

Analysis of the creatives shows that static ads frequently feature the iconic character—the old man in a black top hat (the classic IP mascot)—to accurately reinforce brand identity and strengthen user recognition and nostalgic connection. In contrast, video ads emphasize core Monopoly elements such as the dice and the game board, effectively evoking players’ fond memories of the classic gameplay. Additionally, players can interact with friends through the “Community Chest” feature, enhancing the game’s social appeal.

Top 20 Mobile Games by Revenue in June 2025

Games with surging revenue on the App Store in June :

Last War: Survival continued its steady growth, generating approximately $68 million in App Store revenue in June, an increase of about 11.8% month-over-month.
With the grand Go Fest celebration and updates such as the “Pikachu Phone Call” event, Pokémon GO delivered impressive results in June, earning around $41 million on the App Store, up approximately 81.4% month-over-month.

Games with surging revenue on the Google Play in June :

Roblox surged into the top three, generating approximately $50 million in Google Play revenue in June, a month-over-month increase of about 47.1%, demonstrating strong growth momentum and an impressive overall performance.
Celebrating its eighth anniversary, Free Fire launched various promotional events, achieving around $17 million in Google Play revenue in June, up approximately 88.9% month-over-month, showing rapid development momentum.

Top 20 Mobile Games by Downloads in June 2025

Games outstanding with downloads on the App Store in June :

The puzzle game Block Blast! Maintained its position at the top of the App Store download charts, with approximately 10 million downloads on the App Store in June, 19% of which came from players in Indonesia.
Sybo Games’ Subway Surfers ranked among the top three in the download charts, with around 6 million downloads on the App Store in June. Indian players accounted for 42.8% of the downloads, representing a month-over-month growth of 33.3%.

Games outstanding with downloads on the Google Play in June :

Experience the thrill of speed and adrenaline-pumping race tracks with stunning 3D graphics. Moto Race Go achieved nearly 14 million downloads on the Google Play in June, with Indian players contributing 36.9% of the downloads—a 100% month-over-month increase.

My Talking Tom 2, under Outfit7 Limited, recorded approximately 8 million downloads on the Google Play in June, with Indian players accounting for 38.1% of the downloads.

The above are insights into global mobile game launches in June 2025, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit www.socialpeta.com.

game game revenue mobile games