What are App Marketing Services?

Mobile app marketing services connect your app to your target audience. The majority of successful apps today use marketing services to ensure they stay on top of the competition.

As you may already know, creating an awesome app isn’t enough anymore. With millions of apps vying for attention in the app stores, your app can quickly slip through the cracks of oblivion if you don’t properly promote it.

Thankfully, you don’t have to do it all alone. You can get help from some of the best app marketing agencies that will improve your app’s visibility and ranking in app stores.

In this post, let us go through some of the important details about app marketing services, what they are, their benefits, and the factors you should consider when using them.

What are app marketing services?

App marketing services, as its name suggests, refer to a type of service that helps in promoting your app. App marketing services include a range of techniques, strategies, and activities that are designed to help your app increase user engagement, improve audience reach, and drive app downloads and installs.

There are different app marketing service agencies and providers today that offer these types of services. One good example is ShyftUp, which offers highly-rated app marketing solutions that help in improving your app’s visibility and performance.

What are the different types of app marketing services?

App marketing services come in different shapes and forms. You need to be familiar with these services so that you’ll know which agencies you should hire and what service you should use.

Here are some of the different types of app marketing solutions:

App Store Optimization

If websites have Search Engine Optimization (SEO), app stores also have App Store Optimization (ASO).

ASO involves optimizing your app’s metadata such as app title, subtitle, description, visual assets, and keywords in such a way that the app store could easily find you every time users make a search. The main goal of ASO is to create stronger organic traffic and thereby, increase app downloads.

User acquisition

The main goal of user acquisition is to get more people who will use your app. Thus, an app marketing service agency would help you create strategies involving social media campaigns, digital advertising, affiliate programs, influencer marketing, and partnerships.

App advertising

App advertising involves finding the right advertising platform and creating and running ads on your chosen platform. The most common ad programs include Apple Search Ads and Google Ads. depending on the goal of your advertising campaigns, an app marketing agency can help you create the following:

• Interstitial ads
• Banner ads
• Native ads
• Video ads

App analytics and tracking

App marketing service providers may have their own app analytics and tracking tools. Others could have access to existing tools and will help you use them. The best thing about app marketers is that they have the means to gather useful and relevant data to help improve your overall marketing strategies.

App retention and engagement strategies

App marketing agencies will not only help you get new users but also retain existing ones. They can create app marketing strategies to keep your users interested and engaged.

These strategies aim to encourage people to use your app even more through any of the following:

• In-app messaging
• Personalized notifications
• Referral programs
• Loyalty programs
• User feedback mechanisms
• Gamification elements
• Contests

App monetization

App marketing solutions may also include finding the right business model for your app. App marketing agencies may give advice on how to monetize your app. These may include the following:

• In-app purchases
• Advertising
• Subscriptions
• Other revenue models

What are the benefits of using mobile app marketing services?

Using mobile app marketing services could be the best decision you’ll ever make for the success of your app. However, how can it exactly help? Here are some key benefits that you should know:

Increase app visibility and ranking

The main goal of mobile app marketing is to bring your app to as many people as possible. Remember, one of the strategies of app marketing services includes ASO, which primarily improves your app’s visibility.

Increased downloads

With app marketing services, your app gets noticed by more people. The more people see your app, the higher your chance of getting downloaded.

Improved user engagement

It’s not enough to simply have users download your app. You need to make sure that they stay engaged with your app, meaning they use it on a regular basis. App marketing services include formulating plans on how to make users more engaged and eventually, turn them into loyal users or customers.

Data-driven decision

App marketing service providers use sophisticated and reliable tracking tools to gather important data. These analytics tools allow you to monitor user behavior and the effectiveness of your marketing campaigns. The data you gathered helps you to make more informed, accurate, and effective business decisions.

Expertise and industry insights

App marketing service providers specialize in marketing apps. This means that they have the necessary expertise, knowledge, and experience to guide you in your marketing efforts. By leveraging the provider’s knowledge, you can avoid common marketing pitfalls and mistakes.

Competitive advantage

Undeniably, the app stores today are super crowded. Thus, getting all the advantages you can get would surely make a difference. That’s why, if you want to outperform your competitors, you need to leverage app marketing solutions. 

Time and resource efficiency

The most valuable commodity today is time. Needless to say, if you’re going to perform app marketing by yourself, you have to invest your time and energy into it. However, if you’re going to hire marketing experts, then you can have more time doing what’s more important and crucial to your business.

Improved monetization

It is true that hiring an app marketing agency costs money. Nevertheless, you need to look at it as an investment because that’s exactly what it is. You’re investing in the marketing of your app. If you have chosen the right marketing agency, you should get your money’s worth and get a higher return on investment.

How to choose the right app marketing service agency?

Now that you know what app marketing services are and how they can help, you might be thinking of getting the right agency.

Bear in mind that app marketing service agencies are not created equal. That’s why you need to take some time to think about which agency you should work with. Here are some vital factors to consider:

Your needs

What do you want to achieve in your app marketing? Do you want to increase your app store visibility, improve user engagement, or create advertising materials? The answer to this question can guide you in finding the right agency for you.

Type of services

As mentioned above, there are different types of app marketing services. Thus, it is vital that you first establish what you need so that you know exactly what type of services you should get. You can get in touch with a marketing agency. Discuss with them your needs and see what marketing solutions they can offer.

Experience

Look for an agency that has extensive experience and a proven track record. Read through their customer testimonials and reviews. You can also ask for their portfolio or examine the quality of their previous work.

Industry knowledge

It’s not enough that you find an experienced agency. Remember that app stores and the mobile app market constantly change and evolve. Your chosen agency should demonstrate updated industry knowledge and best practices.

Flexibility marketing solutions

Each app is unique and you’re definitely different from other clients. So, your chosen agency should be able to customize its services to fit your needs and goals.

Communication

It is most likely that you will be working with the agency online and not in person. Thus, communication is an essential element in creating a successful marketing campaign. 

The last thing you want to happen is to choose an unresponsive agency. Ideally, you need to choose an agency that provides regular updates and progress reports and addresses your concerns or questions in a timely manner.

Budget

Set your budget. Determine how much you are willing to pay. From there, find an agency that is willing to work with your budget. You can then ask around and see which agency offers the best pricing structure.

Wrapping up

The world of mobile apps truly holds great potential that can help businesses and developers make a difference in their revenue. However, there are just so many factors that can either make or break your success.

By using the right app marketing solutions from the right agencies, you should dramatically beat the competition and write your success story. So, take time to understand how you can take advantage of app marketing services and improve your overall app performance.

This is a guest post from the ShyftUp, ASO Agency, experts in ASO (App Store Optimization) and paid user acquisition.