微拍堂 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 微拍堂’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微拍堂.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 微拍堂

App Name : 微拍堂

Logo

微拍堂-SocialPeta

OS : Android

Network : 百度,全民小视频,今日头条

Developer : 杭州微拍堂文化创意有限公司

Publisher : 百度,百度,今日头条,Blue Light Filter – Screen Dimmer for Eye Care,微鲤头条,触宝电话

Total creative ads during the time period : 1,230

Duration : 1,160

Popularity : 109,069

2. 微拍堂’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 微拍堂 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 微拍堂 in the recent period. As of 2020-09-07, among the 微拍堂‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 60.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 微拍堂’s the proportion of networks impressions are placed like this:

百度’s proportion is 59.78%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 微拍堂‘s network with the most ads is 百度 and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of 微拍堂

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微拍堂. We can see some advertising trends.

Top 1 Ad Creative of 微拍堂

Ad Details :

Headline :微拍堂

Text :名表奢侈品低价也能拥有,微拍堂全部0元起拍,专业鉴定保真

Top 2 Ad Creative of 微拍堂

Ad Details :

Headline :微拍堂

Text :和田玉把件,源头供货,大师免费在线鉴定,0元起拍新年放大漏

Top 3 Ad Creative of 微拍堂

Ad Details :

Headline :微拍堂

Text :成功男人的标配怎么能少的了手表?这里的名表0元起拍假必赔

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 204 194 143
Popularity 998 997 962
Dimensions 720 x 1280 720 x 1280 720 x 1280
Creative Type Video Video Video
Network 全民小视频 全民小视频 全民小视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 微拍堂 in recent advertising is 全民小视频, and the main creative type is Video.

In conclusion: The above is a free 微拍堂’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 微拍堂, you can click the app name below to view related reports.