淘宝直播 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 淘宝直播’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 淘宝直播.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 淘宝直播

App Name : 淘宝直播

Logo

淘宝直播-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),一点资讯,头条穿山甲

Developer : 淘宝(中国)软件有限公司

Publisher : 糗事百科,成语消消消,东方头条,单田芳评书,美食天下,红包头条,极速清理大师,啪啪旅行

Total creative ads during the time period : 151

Duration : 102

Popularity : 7,891

2. 淘宝直播’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 淘宝直播 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 淘宝直播 in the recent period. As of 2020-09-06, among the 淘宝直播‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 淘宝直播’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 淘宝直播‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 淘宝直播

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 淘宝直播. We can see some advertising trends.

Top 1 Ad Creative of 淘宝直播

Ad Details :

Headline :淘宝直播-新人登录领红包

Text :朋友在直播间一口气买了4件,才花了9.9元,而且还是全国包邮的!

Top 2 Ad Creative of 淘宝直播

Ad Details :

Headline :淘宝直播-新人登录领红包

Text :朋友在直播间一口气买了4件,才花了9.9元,而且还是全国包邮的!

Top 3 Ad Creative of 淘宝直播

Ad Details :

Headline :淘宝直播-新人登录领红包

Text :清凉夏季女式连衣裙,活动价19.9包邮,新人登录还能领红包!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 8 8 7
Popularity 66 66 64
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 淘宝直播 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 淘宝直播’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 淘宝直播, you can click the app name below to view related reports.