Legend of the Phoenix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Legend of the Phoenix's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Legend of the Phoenix.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Legend of the Phoenix
App Name : Legend of the Phoenix
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Modo Global
Publisher : Instagram,Facebook,Otome Game: Love Dating Story,Teen Love Choices Story Games,Otome Game - High School Love,My cutie devil 【Free Otome games】
Total creative ads during the time period : 10,000
Duration : 312
Popularity : 911,675
Check ASO Keywords of Legend of the Phoenix
2. Legend of the Phoenix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Legend of the Phoenix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Legend of the Phoenix in the recent period. As of 2021-03-15, among the Legend of the Phoenix‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Legend of the Phoenix's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.93%,
Audience Network's proportion is 22.7%,
Messenger's proportion is 22.69%,
Instagram's proportion is 22.67%,
's proportion is .
In the date of 2021-03-15, Legend of the Phoenix‘s network with the most ads is Messenger and its proportion is 25.52%.
3. Top 3 Ad Creative Analysis of Legend of the Phoenix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Legend of the Phoenix. We can see some advertising trends.
Top 1 Ad Creative of Legend of the Phoenix
Ad Details ：
Headline ：เกมสุดมันส์
Text ：ท่านเปลี่ยนจากนางกำนัลมาเป็นฮองเฮาใช้เวลาเท่าไหร่กัน？
Top 2 Ad Creative of Legend of the Phoenix
Ad Details ：
Headline ：🔥Game exclusive for ladies🔥
Text ：Palace strategy, let you get started in 1 second
1. To survive, be smart
2. Frame or get framed
3. Build a good connection
4. Own it all and you will rise
Top 3 Ad Creative of Legend of the Phoenix
Ad Details ：
Headline ：🔥Game exclusive for ladies🔥
Text ：Palace strategy, let you get started in 1 second
1. To survive, be smart
2. Frame or get framed
3. Build a good connection
4. Own it all and you will rise
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 167 | 167 |
| Popularity | 986 | 985 | 984 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Thailand | Singapore | Singapore |
| Language | Thai | English | English |
Through the above analysis, we can see that the most effective channel for Legend of the Phoenix in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Legend of the Phoenix's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Legend of the Phoenix, you can click the app name below to view related reports, or you can find more info in ASOTools.