Chewy - Where Pet Lovers Shop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chewy - Where Pet Lovers Shop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chewy - Where Pet Lovers Shop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chewy - Where Pet Lovers Shop
App Name : Chewy - Where Pet Lovers Shop
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Chewy, Inc.
Publisher : Fotor - Photo Editor&Collage,Photo Editor & Pic Collage - Sweet Selfie Camera,GulogGratis,Korean Food Recipes - 10k Recipes,OLX Classifieds,Light Bible: Daily Verses, Prayer, Audio Bible,Tandem Language Exchange: Speak & learn languages,Un día más culto,Treehouse Table
Total creative ads during the time period : 10,000
Duration : 1,432
Popularity : 4,072,676
Check ASO Keywords of Chewy - Where Pet Lovers Shop
2. Chewy - Where Pet Lovers Shop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chewy - Where Pet Lovers Shop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chewy - Where Pet Lovers Shop in the recent period. As of 2021-03-15, among the Chewy - Where Pet Lovers Shop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 74.44%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Chewy - Where Pet Lovers Shop's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 31.44%,
Instagram's proportion is 17.26%,
Messenger's proportion is 17.19%,
Audience Network's proportion is 17.07%,
Facebook's proportion is 17.01%.
In the date of 2021-03-15, Chewy - Where Pet Lovers Shop‘s network with the most ads is Google Ads(Admob) and its proportion is 22.22%.
3. Top 3 Ad Creative Analysis of Chewy - Where Pet Lovers Shop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chewy - Where Pet Lovers Shop. We can see some advertising trends.
Top 1 Ad Creative of Chewy - Where Pet Lovers Shop
Ad Details ：
Headline ：Rebellious Dogs Throw Party On The Roof While Mom’s At Work - Petcha
Text ：Ever wonder what your pets do while you’re at work all day?
Top 2 Ad Creative of Chewy - Where Pet Lovers Shop
Ad Details ：
Headline ：PETIPET Mobility Bars
Text ：NEW on Chewy! Dog treats with a purpose...calm anxiety, stop the itch and allergies, increase mobility, and so much more!
Top 3 Ad Creative of Chewy - Where Pet Lovers Shop
Ad Details ：
Headline ：Rebellious Dogs Throw Party On The Roof While Mom’s At Work - Petcha
Text ：Ever wonder what your pets do while you’re at work all day?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,090 | 343 | 969 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 712 x 609 | 320 x 400 | 600 x 513 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chewy - Where Pet Lovers Shop in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Chewy - Where Pet Lovers Shop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chewy - Where Pet Lovers Shop, you can click the app name below to view related reports, or you can find more info in ASOTools.