1 Second Everyday: Video Diary Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 1 Second Everyday: Video Diary's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 1 Second Everyday: Video Diary.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 1 Second Everyday: Video Diary
App Name : 1 Second Everyday: Video Diary
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : 1SE
Publisher : Instagram
Total creative ads during the time period : 85
Duration : 2,412
Popularity : 15,329
Check ASO Keywords of 1 Second Everyday: Video Diary
2. 1 Second Everyday: Video Diary’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 1 Second Everyday: Video Diary in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 1 Second Everyday: Video Diary in the recent period. As of 2021-03-15, among the 1 Second Everyday: Video Diary‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 1 Second Everyday: Video Diary's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, 1 Second Everyday: Video Diary‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 1 Second Everyday: Video Diary
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 1 Second Everyday: Video Diary. We can see some advertising trends.
Top 1 Ad Creative of 1 Second Everyday: Video Diary
Ad Details ：
Headline ：What Will Your Story Be?
Text ：Start documenting life's precious moments. 1 Second Everyday is a video diary that helps you document and reflect on your life in a new and meaningful way. Download for free on iOS and Android 📲
Top 2 Ad Creative of 1 Second Everyday: Video Diary
Ad Details ：
Headline ：Your Life Deserves to Be Remembered
Text ：There's no better time to start your life story. Download for free on iOS and Android 📲
Top 3 Ad Creative of 1 Second Everyday: Video Diary
Ad Details ：
Headline ：What if Your Life Were a Movie?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 300 | 300 | 300 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 3 | 7 |
| Countries | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 1 Second Everyday: Video Diary in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 1 Second Everyday: Video Diary's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 1 Second Everyday: Video Diary, you can click the app name below to view related reports, or you can find more info in ASOTools.