厦门航空 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 厦门航空's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 厦门航空.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 厦门航空
App Name : 厦门航空
Logo：
OS : iOS
Network : 网易新闻,今日头条,百度
Developer : XIAMEN AIRLINES
Publisher : 百度,糗事百科,今日头条,墨迹天气-看天气用墨迹,愛奇藝(手機舊版)–熱播連續劇線上看,字体大师
Total creative ads during the time period : 293
Duration : 734
Popularity : 23,712
Check ASO Keywords of 厦门航空
2. 厦门航空’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 厦门航空 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 厦门航空 in the recent period. As of 2021-02-23, among the 厦门航空‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, 厦门航空's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-23, 厦门航空‘s network with the most ads is 爱奇艺 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 厦门航空
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 厦门航空. We can see some advertising trends.
Top 1 Ad Creative of 厦门航空
Ad Details ：
Headline ：泉州出发5月多条航线已降价！查下机票多少钱！
Text ：
Top 2 Ad Creative of 厦门航空
Ad Details ：
Headline ：在莆田的你还在犹豫去哪？这里机票便宜了，机票9.9元起
Text ：
Top 3 Ad Creative of 厦门航空
Ad Details ：
Headline ：提前多久能买到低价机票？实时掌握机票价格！
Text ：随时随地便捷购票
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 226 | 178 | 55 |
| Popularity | 931 | 806 | 340 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1140 x 640 |
| Creative Type | Image | Image | Image |
| Network | 今日头条 | 今日头条 | 百度 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 厦门航空 in recent advertising is 今日头条, and the main creative type is Image.
In conclusion: The above is a free 厦门航空's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 厦门航空, you can click the app name below to view related reports, or you can find more info in ASOTools.