1st United Credit Union Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 1st United Credit Union's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 1st United Credit Union.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 1st United Credit Union
App Name : 1st United Credit Union
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : 1st United Services Credit Union
Publisher : Instagram,Facebook,APUS Message Center—Intelligent management
Total creative ads during the time period : 25
Duration : 709
Popularity : 2,439
Check ASO Keywords of 1st United Credit Union
2. 1st United Credit Union’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 1st United Credit Union in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 1st United Credit Union in the recent period. As of 2021-04-22, among the 1st United Credit Union‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-22, 1st United Credit Union's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-04-22, 1st United Credit Union‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 1st United Credit Union
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 1st United Credit Union. We can see some advertising trends.
Top 1 Ad Creative of 1st United Credit Union
Ad Details ：
Headline ：Rewards Checking | 1st United Credit Union
Text ：Earn interest and up to double Visa rewards points with a Rewards Checking account.
Top 2 Ad Creative of 1st United Credit Union
Ad Details ：
Headline ：Rewards Checking | 1st United Credit Union
Text ：As an essential service, 1st United Credit Union continues to help their community with the opening of their newest branch in Livermore. Celebrate with up to $200 when you open a Rewards Checking account and use it. Learn more at 1stunitedcu.org/KCBS. Expires September 30, 2020. Federally Insured by NCUA.
Top 3 Ad Creative of 1st United Credit Union
Ad Details ：
Headline ：Get $200
Text ：Earn interest and up to double credit card rewards points. Plus, get $200 when you open a new Rewards Checking account and use it. Promo code: FROSTING. Expires December 31, 2021. Insured by NCUA.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 40 |
| Popularity | 171 | 171 | 136 |
| Dimensions | 1200 x 628 | 1200 x 628 | 426 x 240 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 1st United Credit Union in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 1st United Credit Union's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 1st United Credit Union, you can click the app name below to view related reports, or you can find more info in ASOTools.