1stDibs Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 1stDibs's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 1stDibs.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 1stDibs
App Name : 1stDibs
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : 1stdibs
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 298
Duration : 1,770
Popularity : 23,476
Check ASO Keywords of 1stDibs
2. 1stDibs’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 1stDibs in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 1stDibs in the recent period. As of 2021-03-15, among the 1stDibs‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 1stDibs's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.89%,
Instagram's proportion is 44.83%,
Audience Network's proportion is 2.17%,
Messenger's proportion is 2.1%,
's proportion is .
In the date of 2021-03-15, 1stDibs‘s network with the most ads is Facebook and its proportion is 48.94%.
3. Top 3 Ad Creative Analysis of 1stDibs
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 1stDibs. We can see some advertising trends.
Top 1 Ad Creative of 1stDibs
Ad Details ：
Headline ：beeblostyle - 1stdibs
Text ：beeblostyle is design-led and focuses on Mid-Century Modern glass and ceramic art glass. We have over 700 pieces of Scandinavian, British, Italian and
Top 2 Ad Creative of 1stDibs
Ad Details ：
Headline ：beeblostyle - 1stdibs
Text ：beeblostyle is design-led and focuses on Mid-Century Modern glass and ceramic art glass. We have over 700 pieces of Scandinavian, British, Italian and
Top 3 Ad Creative of 1stDibs
Ad Details ：
Headline ：beeblostyle - 1stdibs
Text ：beeblostyle is design-led and focuses on Mid-Century Modern glass and ceramic art glass. We have over 700 pieces of Scandinavian, British, Italian and
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 334 | 334 | 334 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 900 | 1080 x 900 | 1080 x 900 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,France | United Kingdom,France | United Kingdom,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 1stDibs in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free 1stDibs's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 1stDibs, you can click the app name below to view related reports, or you can find more info in ASOTools.