Uber Driver Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Uber Driver's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber Driver.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Uber Driver
App Name : Uber Driver
Logo：
OS : Android
Network : Chartboost,Audience Network,Google Ads(Admob)
Developer : Uber Technologies, Inc.
Publisher : Blabber - Make Money Messenger,Bathroom Break!,Treehouse Table,Camel Transport Truck Simulator: Desert Mania,True Mobile Caller ID Locator & Call Blocker,TalkU Free Calls +Free Texting +International Call,100 PICS Quiz - Guess Trivia, Logo & Picture Games,Vegan Recipes - Free Vegan Food Cookbook,City Flying Drone Taxi
Total creative ads during the time period : 4,076
Duration : 2,112
Popularity : 265,682
Check ASO Keywords of Uber Driver
2. Uber Driver’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uber Driver in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber Driver in the recent period. As of 2021-03-16, among the Uber Driver‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Uber Driver's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Uber Driver‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Uber Driver
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber Driver. We can see some advertising trends.
Top 1 Ad Creative of Uber Driver
Ad Details ：
Headline ：Dirija com a Uber.
Text ：Acha que alugar não é uma boa opção pra dirigir com a Uber? Para, para, para! Dirija...
Top 2 Ad Creative of Uber Driver
Ad Details ：
Headline ：Dirija com a Uber.
Text ：Acha que alugar não é uma boa opção pra dirigir com a Uber? Para, para, para! Dirija...
Top 3 Ad Creative of Uber Driver
Ad Details ：
Headline ：Dirija com a Uber.
Text ：Acha que alugar não é uma boa opção pra dirigir com a Uber? Para, para, para! Dirija...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 177 | 185 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 58 | 59 | 59 |
| Countries | Angola,Brazil,Portugal | Portugal,Angola,Brazil | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Uber Driver in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Uber Driver's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Uber Driver, you can click the app name below to view related reports, or you can find more info in ASOTools.