7-ELEVEN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 7-ELEVEN's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 7-ELEVEN.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 7-ELEVEN
App Name : 7-ELEVEN
Logo：
OS : Android
Network : Instagram
Developer : 統一超商股份有限公司
Publisher : Instagram
Total creative ads during the time period : 1
Duration : 1
Popularity : 51
Check ASO Keywords of 7-ELEVEN
2. 7-ELEVEN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 7-ELEVEN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 7-ELEVEN in the recent period. As of 2019-10-30, among the 7-ELEVEN‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2019-10-30, 7-ELEVEN's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2019-10-30, 7-ELEVEN‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 7-ELEVEN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 7-ELEVEN. We can see some advertising trends.
Top 1 Ad Creative of 7-ELEVEN
Ad Details ：
Headline ：7-ELEVEN
Text ：📣【CITY CAFE咖啡抽抽樂首次登場，探索你的手氣!】 10/23 ~11/19買CITY CAFE大杯以上任2杯即可參加抽抽樂 最低有機會抽中0元‼️ 快約好友們一起買咖啡 [@ @ 10/23起買兩杯大杯以上CITY CAFE有機會抽中0元] 另外還有49折/59折/69折/79折/89折…不同優惠，快來試試手氣吧! (含精品咖啡/氮氣飲品，不含現萃茶以及珍珠飲品) ✅還有還有~7-ELEVEN APP手機抽抽樂同步上線中，更多抽獎機會等著你! (線上抽門市換，每人每天兩次機會，詳情見活動網站) https://www.7-11.com.tw/7app/apppoke/intro.html
Top 2 Ad Creative of 7-ELEVEN
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of 7-ELEVEN
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 0 | 0 |
| Popularity | 51 | ||
| Dimensions | 1080 x 1080 | ||
| Creative Type | Image | ||
| Network | |||
| Related Ads | 1 | 0 | 0 |
| Countries | Macau,Hong Kong,Taiwan | ||
| Language | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 7-ELEVEN in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free 7-ELEVEN's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 7-ELEVEN, you can click the app name below to view related reports, or you can find more info in ASOTools.