A Color Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the A Color Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps A Color Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of A Color Story
App Name : A Color Story
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : A Color Story LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,GulogGratis,MakeupPlus - Virtual Makeup,SmartNews: Local Breaking News
Total creative ads during the time period : 893
Duration : 1,643
Popularity : 150,234
Check ASO Keywords of A Color Story
2. A Color Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser A Color Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of A Color Story in the recent period. As of 2021-03-14, among the A Color Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 53.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, A Color Story's the proportion of networks impressions are placed like this:
Instagram's proportion is 39.94%,
Facebook's proportion is 38.55%,
Audience Network's proportion is 11.63%,
Messenger's proportion is 9.88%,
's proportion is .
In the date of 2021-03-14, A Color Story‘s network with the most ads is Instagram and its proportion is 36.54%.
3. Top 3 Ad Creative Analysis of A Color Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of A Color Story. We can see some advertising trends.
Top 1 Ad Creative of A Color Story
Ad Details ：
Headline ：How to Create An Instagram Theme (And Why You Should)
Text ：How to Create An Instagram Theme and Why You Should! Plus Free eBook to learn to grow you Instagram. One of the best (and fastest) ways to gain followers on Instagram is to establish an aesthetic or theme. Before you tell me that I’m crazy or that you already KNOW, wait. I pinky swear, this post will attempt to show you that the idea of a theme might be different from what you typically …
Top 2 Ad Creative of A Color Story
Ad Details ：
Headline ：A Color Story
Text ：Only change the color you want with the app named 'Best New App' by Apple!
Top 3 Ad Creative of A Color Story
Ad Details ：
Headline ：
Text ：Make your color pop with the photo editor named 'Best New App' by Apple!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 119 | 182 |
| Popularity | 738 | 693 | 638 |
| Dimensions | 640 x 852 | 320 x 400 | 320 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 4 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,Australia,United States,United Kingdom | United States,Canada,Australia,United Kingdom,India,Ethiopia,Netherlands,Burkina Faso,Azerbaijan,Congo,Korea,Venezuela,Panama,Morocco,Russia,Vietnam,Norway,New Zealand,Japan,Pakistan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for A Color Story in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free A Color Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to A Color Story, you can click the app name below to view related reports, or you can find more info in ASOTools.