AASP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AASP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AASP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AASP
App Name : AASP
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Associação dos Advogados de São Paulo
Publisher : Instagram,Facebook
Total creative ads during the time period : 116
Duration : 414
Popularity : 7,047
Check ASO Keywords of AASP
2. AASP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AASP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AASP in the recent period. As of 2021-05-14, among the AASP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, AASP's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.63%,
Messenger's proportion is 25.51%,
Facebook's proportion is 24.49%,
Audience Network's proportion is 18.37%,
's proportion is .
In the date of 2021-05-14, AASP‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of AASP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AASP. We can see some advertising trends.
Top 1 Ad Creative of AASP
Ad Details ：
Headline ：Comunicado Importante - ATO TRT-SP GP Nº 07/2020
Text ：A AASP, em conjunto com OAB, AATSP, SASP, e outras entidades da advocacia, na tarde de quarta-feira, 15/4, participou de reunião com a direção do TRT-SP.
Top 2 Ad Creative of AASP
Ad Details ：
Headline ：Lei de Alienação Parental completa uma década - AASP
Text ：Com previsão de multas, alteração de visitas e até mesmo a inversão da guarda, a Lei de Alienação Parental completa uma década.
Top 3 Ad Creative of AASP
Ad Details ：
Headline ：Lei de Alienação Parental completa uma década - AASP
Text ：Com previsão de multas, alteração de visitas e até mesmo a inversão da guarda, a Lei de Alienação Parental completa uma década.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 21 | 12 | 12 |
| Popularity | 77 | 76 | 76 |
| Dimensions | 1200 x 630 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for AASP in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free AASP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AASP, you can click the app name below to view related reports, or you can find more info in ASOTools.