Leroy Merlin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Leroy Merlin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Leroy Merlin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Leroy Merlin
App Name : Leroy Merlin
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Leroy Merlin Polska Sp. z o.o.
Publisher : Facebook,Instagram,Canasta - Card Game,AsturFutbol,Bubble Ocean World - Best Adventures Bubble Shooter Game Puzzle,Galaxy War Tower Defense
Total creative ads during the time period : 856
Duration : 1,072
Popularity : 68,289
Check ASO Keywords of Leroy Merlin
2. Leroy Merlin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Leroy Merlin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Leroy Merlin in the recent period. As of 2021-03-15, among the Leroy Merlin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Leroy Merlin's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Leroy Merlin‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Leroy Merlin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Leroy Merlin. We can see some advertising trends.
Top 1 Ad Creative of Leroy Merlin
Ad Details ：
Headline ：Zaprojektuj swoją idealną łazienkę
Text ：Jak połączyć design i funkcjonalność w łazience? 🛀
Wybierz GROHE Perfect Match i stwórz idealnie dopasowane wnętrze 👌
Ceramika, armatura, rozwiązania prysznicowe, a nawet akcesoria – wszystko idealnie dopasowane 😍
Top 2 Ad Creative of Leroy Merlin
Ad Details ：
Headline ：Zaprojektuj swoją idealną łazienkę
Text ：Marzysz, by Twoja łazienka była funkcjonalna i wszystkie elementy do siebie pasowały? 😍
Stwórz swoje wymarzone wnętrze z GROHE Perfect Match 👌
Ceramika, armatura, a nawet akcesoria – tu znajdziesz wszystkie niezbędne rozwiązania. I to bez utraty własnego stylu 🙌
Top 3 Ad Creative of Leroy Merlin
Ad Details ：
Headline ：Zaprojektuj swoją idealną łazienkę
Text ：Marzysz, by Twoja łazienka była funkcjonalna i wszystkie elementy do siebie pasowały? 😍
Stwórz swoje wymarzone wnętrze z GROHE Perfect Match 👌
Ceramika, armatura, a nawet akcesoria – tu znajdziesz wszystkie niezbędne rozwiązania. I to bez utraty własnego stylu 🙌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 42 | 42 |
| Popularity | 215 | 214 | 214 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Leroy Merlin in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Leroy Merlin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Leroy Merlin, you can click the app name below to view related reports, or you can find more info in ASOTools.