AB Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AB's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AB.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AB
App Name : AB
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ΑΒ Βασιλόπουλος
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Montage Video Musique,Avira Antivirus 2020 - Virus Cleaner & VPN
Total creative ads during the time period : 3,155
Duration : 508
Popularity : 295,709
Check ASO Keywords of AB
2. AB’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AB in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AB in the recent period. As of 2021-03-16, among the AB‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.24%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, AB's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.7%,
Instagram's proportion is 25.57%,
Audience Network's proportion is 24.05%,
Messenger's proportion is 23.68%,
's proportion is .
In the date of 2021-03-16, AB‘s network with the most ads is Facebook and its proportion is 30.95%.
3. Top 3 Ad Creative Analysis of AB
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AB. We can see some advertising trends.
Top 1 Ad Creative of AB
Ad Details ：
Headline ：
Text ：Για σένα που γιορτάζεις τον έρωτα λίγο παραπάνω όπως ο Ανδρέας και η Όλγα! Για σένα που η σοκολάτα έχει τη γεύση της ευτυχίας, όπως ο έρωτας με την πρώτη ματιά! Αλλά και για σένα που απόψε θα πιεις στον έρωτα ! Στα ΑΒ θα βρεις όλα όσα χρειάζεσαι για να γιορτάσεις, όπως θες, τη μέρα του Αγίου Βαλεντίνου! Γλυκιά ή μεθυστική; Γράψε μας ποια είναι για σένα η γεύση του έρωτα και πάρε μέρος στο διαγωνισμό! 5 νικητές θα κερδίσουν από 2 φιάλες αφρώδη οίνου Maschio Prosecco ροζέ και 2 φιάλες Saint Louis Provence ροζέ από την εκλεκτή κάβα ΑΒ καθώς και 4 ξεχωριστές γεύσεις λαχταριστής σοκολάτας Delicata! #chocolatehappiness #abchoco #delicata #abvassilopoulos Όροι διαγωνισμού https://bit.ly/3aPylw1
Top 2 Ad Creative of AB
Ad Details ：
Headline ：Εύκολες αγορές στο AB App
Text ：Θέλεις ευκολία στις αγορές σου, προσφορές & άμεση παράδοση στο σπίτι; Κάνε τις αγορές σου στο app του ΑΒ Eshop!
Top 3 Ad Creative of AB
Ad Details ：
Headline ：
Text ：Οικογενειακοί αμπελώνες από όλη την Ελλάδα, με διαφορετικές ποικιλίες κρασιών και αστείρευτο μεράκι, έρχονται στο σπίτι σου από τον Σύνδεσμο των Μικρών Οινοποιών Ελλάδος και την ΑΒ! Ανακάλυψε τη γκάμα και τους οινοπαραγωγούς και πάρε μέρος στο διαγωνισμό απαντώντας με σχόλιο ποιο κρασί από την ποικιλία του ΣΜΟΕ προτιμάς. Πέντε τυχεροί θα κερδίσουν 5 φιάλες κρασί. Γνώρισε τον ΣΜΟΕ εδώ: https://bit.ly/31IoAvR Όροι Διαγωνισμού: https://bit.ly/3jCYvoe
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 46 | 1 |
| Popularity | 283 | 245 | 179 |
| Dimensions | 960 x 960 | 1080 x 1080 | 960 x 960 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Greece | Greece | Greece |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for AB in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free AB's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AB, you can click the app name below to view related reports, or you can find more info in ASOTools.