Nordstrom Rack Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nordstrom Rack’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nordstrom Rack.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nordstrom Rack

App Name : Nordstrom Rack

Logo

Nordstrom Rack-SocialPeta

OS : iOS

Network : Audience Network,Google Ads(Admob),Facebook

Developer : Nordstrom, Inc.

Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,GulogGratis: Køb & sælg,Korean Food Recipes - 10k Recipes,Un día más culto,Video Editor with Music Star,MakeupPlus

Total creative ads during the time period : 6,425

Duration : 2,258

Popularity : 391,845

2. Nordstrom Rack’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nordstrom Rack in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nordstrom Rack in the recent period. As of 2020-09-07, among the Nordstrom Rack‘s ad creative, the Html category’s proportion is 33.33%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Nordstrom Rack’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 92.68%,

Instagram’s proportion is 5.97%,

Yahoo’s proportion is 1.35%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Nordstrom Rack‘s network with the most ads is Google Ads(Admob) and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Nordstrom Rack

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nordstrom Rack. We can see some advertising trends.

Top 1 Ad Creative of Nordstrom Rack

Ad Details :

Headline :Get It Back Up Tonight

Text :Where style meets savings. Shop online or in store for brands you love at up to 70% off. Return by mail or to Nordstrom Rack stores. Free shipping on all orders over $100.

Top 2 Ad Creative of Nordstrom Rack

Ad Details :

Headline :Savvy Cie | 14K Gold Plated XL Initial Necklace - Multiple Letters Available | Nordstrom Rack

Text :Savvy Cie - 14K Gold Plated XL Initial Necklace - Multiple Letters Available is now 73% off. Free Shipping on orders over $49.

Top 3 Ad Creative of Nordstrom Rack

Ad Details :

Headline :Savvy Cie | 14K Gold Plated XL Initial Necklace - Multiple Letters Available | Nordstrom Rack

Text :Savvy Cie - 14K Gold Plated XL Initial Necklace - Multiple Letters Available is now 73% off. Free Shipping on orders over $49.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 403 239 239
Popularity 999 998 998
Dimensions 699 x 399 1200 x 1800 1200 x 1800
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries United States Netherlands Netherlands
Language English English English

Through the above analysis, we can see that the most effective channel for Nordstrom Rack in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Nordstrom Rack’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nordstrom Rack, you can click the app name below to view related reports.