Nordstrom Rack Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nordstrom Rack's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nordstrom Rack.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nordstrom Rack
App Name : Nordstrom Rack
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Nordstrom, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,Korean Food Recipes - 10k Recipes,Un día más culto,Montage Video Musique,appsGratis
Total creative ads during the time period : 9,838
Duration : 1,391
Popularity : 637,375
Check ASO Keywords of Nordstrom Rack
2. Nordstrom Rack’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nordstrom Rack in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nordstrom Rack in the recent period. As of 2021-03-16, among the Nordstrom Rack‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Nordstrom Rack's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Nordstrom Rack‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Nordstrom Rack
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nordstrom Rack. We can see some advertising trends.
Top 1 Ad Creative of Nordstrom Rack
Ad Details ：
Headline ：Get It Back Up Tonight
Text ：I feel like I'm in mid 30s again, wife finally enjoys my performance!
Top 2 Ad Creative of Nordstrom Rack
Ad Details ：
Headline ：Savvy Cie | 14K Gold Plated XL Initial Necklace - Multiple Letters Available | Nordstrom Rack
Text ：Savvy Cie - 14K Gold Plated XL Initial Necklace - Multiple Letters Available is now 73% off. Free Shipping on orders over $49.
Top 3 Ad Creative of Nordstrom Rack
Ad Details ：
Headline ：Savvy Cie | 14K Gold Plated XL Initial Necklace - Multiple Letters Available | Nordstrom Rack
Text ：Savvy Cie - 14K Gold Plated XL Initial Necklace - Multiple Letters Available is now 73% off. Free Shipping on orders over $49.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 679 | 296 | 296 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 699 x 399 | 1200 x 1800 | 1200 x 1800 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Netherlands | Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nordstrom Rack in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Nordstrom Rack's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nordstrom Rack, you can click the app name below to view related reports, or you can find more info in ASOTools.