Planned Parenthood Direct℠ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Planned Parenthood Direct℠'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Planned Parenthood Direct℠.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Planned Parenthood Direct℠
App Name : Planned Parenthood Direct℠
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Planned Parenthood Federation of America, Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,GulogGratis,VivaVideo - Video Maker&Editor,BeatTube 動画で音ゲー！
Total creative ads during the time period : 439
Duration : 934
Popularity : 79,027
Check ASO Keywords of Planned Parenthood Direct℠
2. Planned Parenthood Direct℠’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Planned Parenthood Direct℠ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Planned Parenthood Direct℠ in the recent period. As of 2021-03-12, among the Planned Parenthood Direct℠‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 56.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 31.25%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Planned Parenthood Direct℠'s the proportion of networks impressions are placed like this:
Facebook's proportion is 45.96%,
Instagram's proportion is 44.37%,
Audience Network's proportion is 4.84%,
Messenger's proportion is 4.84%,
's proportion is .
In the date of 2021-03-12, Planned Parenthood Direct℠‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Planned Parenthood Direct℠
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Planned Parenthood Direct℠. We can see some advertising trends.
Top 1 Ad Creative of Planned Parenthood Direct℠
Ad Details ：
Headline ：Y’all means all
Text ：“Healthcare is community care. Today, your donation can help us keep caring for people throughout Greater Texas.”
Top 2 Ad Creative of Planned Parenthood Direct℠
Ad Details ：
Headline ：Support fellow Texans
Text ：“Because of donors like you, I can care for patients no matter what.” Your donation supports healthcare for all Texans.
Top 3 Ad Creative of Planned Parenthood Direct℠
Ad Details ：
Headline ：Make it our best year yet
Text ：“Healthcare is community care. Your donation helps us care for people throughout Greater Texas.” Please donate by 12/23.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 320 | 320 | 320 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Planned Parenthood Direct℠ in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Planned Parenthood Direct℠'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Planned Parenthood Direct℠, you can click the app name below to view related reports, or you can find more info in ASOTools.