Abacus - Expense Management Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Abacus - Expense Management's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Abacus - Expense Management.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Abacus - Expense Management
App Name : Abacus - Expense Management
Logo：
OS : iOS
Network : Google Ads(Admob),Twitter,YouTube
Developer : Abacus Labs, Inc.
Publisher : Free Invoice Maker,easy count - account manager,Note it,JLJ Time Sheets,Homemade Cake Recipes,Street View Live 2018 - GPS Map, Navigation,Cool Sticky Notes Rich notepad Text Reminder Chits,S8 Notes Download,SmartHCM
Total creative ads during the time period : 49
Duration : 946
Popularity : 3,040
Check ASO Keywords of Abacus - Expense Management
2. Abacus - Expense Management’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Abacus - Expense Management in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Abacus - Expense Management in the recent period. As of 2020-10-08, among the Abacus - Expense Management‘s ad creative, the Html category's proportion is 100.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-08, Abacus - Expense Management's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-08, Abacus - Expense Management‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Abacus - Expense Management
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Abacus - Expense Management. We can see some advertising trends.
Top 1 Ad Creative of Abacus - Expense Management
Ad Details ：
Headline ：Request a Demo of Abacus - Expense Management Software
Text ：We’ve invested in the tools and people to make switching to Abacus a snap. See why your peers choose Abacus over “the other guys”. Request a demo below ⬇️
Top 2 Ad Creative of Abacus - Expense Management
Ad Details ：
Headline ：Request a Demo of Abacus - Expense Management Software
Text ：You wouldn’t send your IT department a tweet for help when your computer acts up. Try Abacus and see how we support every user with friendly humans whenever they need.
Top 3 Ad Creative of Abacus - Expense Management
Ad Details ：
Headline ：Request a Demo of Abacus - Expense Management Software
Text ：Not trying to say we’re the expense reporting solution of your dreams. But some real Abacus users on G2 Crowd seem to think so. Request a demo below ⬇️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 52 | 52 | 52 |
| Dimensions | 800 x 418 | 800 x 418 | 800 x 418 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Canada,Australia,United Kingdom,United States | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Abacus - Expense Management in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Abacus - Expense Management's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Abacus - Expense Management, you can click the app name below to view related reports, or you can find more info in ASOTools.