Origin Energy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Origin Energy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Origin Energy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Origin Energy
App Name : Origin Energy
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Origin Energy
Publisher : Facebook,Instagram,SmartNews: Local Breaking News
Total creative ads during the time period : 230
Duration : 924
Popularity : 43,740
Check ASO Keywords of Origin Energy
2. Origin Energy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Origin Energy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Origin Energy in the recent period. As of 2021-03-15, among the Origin Energy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 56.79%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Origin Energy's the proportion of networks impressions are placed like this:
Audience Network's proportion is 36.88%,
Facebook's proportion is 36.57%,
Messenger's proportion is 23.02%,
Instagram's proportion is 3.53%,
's proportion is .
In the date of 2021-03-15, Origin Energy‘s network with the most ads is Facebook and its proportion is 38.27%.
3. Top 3 Ad Creative Analysis of Origin Energy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Origin Energy. We can see some advertising trends.
Top 1 Ad Creative of Origin Energy
Ad Details ：
Headline ：Origin Solar
Text ：At Origin, we’ve got your solar covered with over 15 years experience. So you can shine on. And on.
Top 2 Ad Creative of Origin Energy
Ad Details ：
Headline ：Origin Solar
Text ：We've installed over 1.3M solar panels. Get your solar covered with Origin.
Top 3 Ad Creative of Origin Energy
Ad Details ：
Headline ：Origin Solar
Text ：At Origin, we’ve got your solar covered with over 15 years experience. So you can shine on. And on.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 104 | 104 |
| Popularity | 569 | 567 | 560 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Australia,United Kingdom,Canada | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Origin Energy in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Origin Energy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Origin Energy, you can click the app name below to view related reports, or you can find more info in ASOTools.