ServiceMarket Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ServiceMarket's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ServiceMarket.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ServiceMarket
App Name : ServiceMarket
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ServiceMarket
Publisher : Instagram,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,MySQL QueryDB Client,GulogGratis,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 170
Duration : 1,174
Popularity : 47,422
Check ASO Keywords of ServiceMarket
2. ServiceMarket’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ServiceMarket in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ServiceMarket in the recent period. As of 2021-02-25, among the ServiceMarket‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-25, ServiceMarket's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.71%,
Messenger's proportion is 30.13%,
Facebook's proportion is 13.96%,
Audience Network's proportion is 2.2%,
's proportion is .
In the date of 2021-02-25, ServiceMarket‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of ServiceMarket
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ServiceMarket. We can see some advertising trends.
Top 1 Ad Creative of ServiceMarket
Ad Details ：
Headline ：Book a cleaner with ServiceMarket
Text ：Special offer for new users! 🌙 🎈 Cleaning Services from AED 25 per hour. Use code ✳️NEW25✳️
Top 2 Ad Creative of ServiceMarket
Ad Details ：
Headline ：Use code ✳️NEW25✳️
Text ：Special offer for new users! Book any home service on ServiceMarket and get 25% off. Use code ✳️NEW25✳️ #myservicemarket #staysafe
Top 3 Ad Creative of ServiceMarket
Ad Details ：
Headline ：Sanitization and disinfection - 100% safe - book and pay online
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 232 | 269 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United Arab Emirates | United Arab Emirates | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ServiceMarket in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free ServiceMarket's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ServiceMarket, you can click the app name below to view related reports, or you can find more info in ASOTools.