Firewalla Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Firewalla's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Firewalla.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Firewalla
App Name : Firewalla
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Rottiesoft LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Number Merge,Ants Smash Pro,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 109
Duration : 1,559
Popularity : 36,806
Check ASO Keywords of Firewalla
2. Firewalla’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Firewalla in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Firewalla in the recent period. As of 2021-03-15, among the Firewalla‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 41.18%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.82%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Firewalla's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.67%,
Audience Network's proportion is 27.36%,
Messenger's proportion is 27.32%,
Facebook's proportion is 13.65%,
's proportion is .
In the date of 2021-03-15, Firewalla‘s network with the most ads is Instagram and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of Firewalla
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Firewalla. We can see some advertising trends.
Top 1 Ad Creative of Firewalla
Ad Details ：
Headline ：Firewalla Gold: Multi-Gigabit Cyber Security
Text ：Introducing Firewalla Gold - Designed by a team of former Cisco engineers to protect your privacy and keep your home & business networks safe.
✔ 3 Gigabit Deep Packet Inspection hardware
✔ Protects Against Cyber Threats
✔ FREE VPN Server
✔ Works as a router
✔ Parental Control
✔ Ad Blocking
✔ Easy to Install
✔ No Monthly Fee
✔ Affordable and Powerful
Top 2 Ad Creative of Firewalla
Ad Details ：
Headline ：Firewalla Gold: Multi-Gigabit Cyber Security
Text ：Introducing Firewalla Gold - Designed by a team of former Cisco engineers to protect your privacy and keep your home & business networks safe.
✔ 3 Gigabit Deep Packet Inspection hardware
✔ Protects Against Cyber Threats
✔ FREE VPN Server
✔ Works as a router
✔ Parental Control
✔ Ad Blocking
✔ Easy to Install
✔ No Monthly Fee
✔ Affordable and Powerful
Top 3 Ad Creative of Firewalla
Ad Details ：
Headline ：Firewalla Gold: Multi-Gigabit Cyber Security
Text ：Introducing Firewalla Gold - Designed by a team of former Cisco engineers to protect your privacy and keep your home & business networks safe.
✔ 3 Gigabit Deep Packet Inspection hardware
✔ Protects Against Cyber Threats
✔ FREE VPN Server
✔ Works as a router
✔ Parental Control
✔ Ad Blocking
✔ Easy to Install
✔ No Monthly Fee
✔ Affordable and Powerful
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 122 |
| Popularity | 905 | 903 | 902 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States | United Kingdom,Australia,United States | United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Firewalla in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Firewalla's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Firewalla, you can click the app name below to view related reports, or you can find more info in ASOTools.