Lenskart: Eyeglasses, Sunglasses, Contact Lens App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lenskart: Eyeglasses, Sunglasses, Contact Lens App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lenskart: Eyeglasses, Sunglasses, Contact Lens App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
App Name : Lenskart: Eyeglasses, Sunglasses, Contact Lens App
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Lenskart
Publisher : Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,True Mobile Caller ID Locator & Call Blocker,AirBrush: Easy Photo Editor,USA Weather forecast,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App
Total creative ads during the time period : 10,000
Duration : 2,014
Popularity : 649,418
Check ASO Keywords of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
2. Lenskart: Eyeglasses, Sunglasses, Contact Lens App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lenskart: Eyeglasses, Sunglasses, Contact Lens App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lenskart: Eyeglasses, Sunglasses, Contact Lens App in the recent period. As of 2021-03-16, among the Lenskart: Eyeglasses, Sunglasses, Contact Lens App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.32%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.16%, Carousel category's proportion is 9.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lenskart: Eyeglasses, Sunglasses, Contact Lens App's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.0%,
Instagram's proportion is 26.42%,
Messenger's proportion is 25.71%,
Audience Network's proportion is 20.87%,
's proportion is .
In the date of 2021-03-16, Lenskart: Eyeglasses, Sunglasses, Contact Lens App‘s network with the most ads is Facebook and its proportion is 30.16%.
3. Top 3 Ad Creative Analysis of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lenskart: Eyeglasses, Sunglasses, Contact Lens App. We can see some advertising trends.
Top 1 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
Ad Details ：
Headline ：Order online and get doorstep delivery
Text ：Increasing screen-time of your kids bothering you? Try BLU computer glasses for kids!
They block 98% of harmful blue rays from digital screens and protect your eyes.
Top 2 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
Ad Details ：
Headline ：Order online and get doorstep delivery
Text ：Increasing screen-time of your kids bothering you? Try BLU computer glasses for kids!
They block 98% of harmful blue rays from digital screens and protect your eyes.
Top 3 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App
Ad Details ：
Headline ：Order online and get doorstep delivery
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 190 | 190 | 190 |
| Popularity | 993 | 993 | 993 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Lenskart: Eyeglasses, Sunglasses, Contact Lens App in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Lenskart: Eyeglasses, Sunglasses, Contact Lens App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lenskart: Eyeglasses, Sunglasses, Contact Lens App, you can click the app name below to view related reports, or you can find more info in ASOTools.