Lenskart: Eyeglasses, Sunglasses, Contact Lens App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lenskart: Eyeglasses, Sunglasses, Contact Lens App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lenskart: Eyeglasses, Sunglasses, Contact Lens App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lenskart: Eyeglasses, Sunglasses, Contact Lens App

App Name : Lenskart: Eyeglasses, Sunglasses, Contact Lens App

Logo

Lenskart: Eyeglasses, Sunglasses, Contact Lens App-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Lenskart

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,Tandem Language Exchange: Speak learn languages,BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table,True Mobile Caller ID Locator Call Blocker,AirBrush: Easy Photo Editor,USA Weather forecast,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App

Total creative ads during the time period : 27,806

Duration : 1,824

Popularity : 580,788

2. Lenskart: Eyeglasses, Sunglasses, Contact Lens App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lenskart: Eyeglasses, Sunglasses, Contact Lens App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lenskart: Eyeglasses, Sunglasses, Contact Lens App in the recent period. As of 2020-09-06, among the Lenskart: Eyeglasses, Sunglasses, Contact Lens App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 83.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 16.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Lenskart: Eyeglasses, Sunglasses, Contact Lens App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.9%,

Audience Network’s proportion is 26.85%,

Instagram’s proportion is 21.14%,

Messenger’s proportion is 21.12%,

’s proportion is .

In the date of 2020-09-06, Lenskart: Eyeglasses, Sunglasses, Contact Lens App‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Lenskart: Eyeglasses, Sunglasses, Contact Lens App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lenskart: Eyeglasses, Sunglasses, Contact Lens App. We can see some advertising trends.

Top 1 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App

Ad Details :

Headline :Try 10000+ Frames in 3D

Text :Get the trendiest eyewear at Lenskart. Try 10000+ styles online in 3D. Range starting at Rs. 699 with lenses.

Top 2 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App

Ad Details :

Headline :Lenskart Pro - with 3D Try On

Text :Love Eyewear and fashion? Get the trendiest eyewear at Lenskart starting at Rs. 699. Try...

Top 3 Ad Creative of Lenskart: Eyeglasses, Sunglasses, Contact Lens App

Ad Details :

Headline :Order online and get doorstep delivery

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 266 163 85
Popularity 986 711 660
Dimensions 1080 x 1080 417 x 417 400 x 400
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 2 2 1
Countries United States,United Kingdom,Canada,Australia Australia,United Kingdom,Canada,United States India
Language English English NA

Through the above analysis, we can see that the most effective channel for Lenskart: Eyeglasses, Sunglasses, Contact Lens App in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Lenskart: Eyeglasses, Sunglasses, Contact Lens App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lenskart: Eyeglasses, Sunglasses, Contact Lens App, you can click the app name below to view related reports.