ABC13 Houston Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ABC13 Houston's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ABC13 Houston.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ABC13 Houston
App Name : ABC13 Houston
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ABC Digital
Publisher : Instagram,Facebook,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 343
Duration : 1,141
Popularity : 64,023
Check ASO Keywords of ABC13 Houston
2. ABC13 Houston’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ABC13 Houston in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ABC13 Houston in the recent period. As of 2021-03-15, among the ABC13 Houston‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ABC13 Houston's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, ABC13 Houston‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ABC13 Houston
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ABC13 Houston. We can see some advertising trends.
Top 1 Ad Creative of ABC13 Houston
Ad Details ：
Headline ：11-year-old starts classes this week at Southern University
Text ：This 11-year-old is a new physics major and was awarded a full scholarship to attend Southern University.
Top 2 Ad Creative of ABC13 Houston
Ad Details ：
Headline ：Failure to stop for school buses could result in jail time
Text ：A Harris County department is taking a new initiative to combat drivers who fail to stop when school buses stop while picking up and unloading students.
Top 3 Ad Creative of ABC13 Houston
Ad Details ：
Headline ：Construction worker dies after falling off Beltway South overpass near Highway 288
Text ：Fall Protection Equipment Should be in Use.
https://abc13.com/construction-worker-dies-after-falling-off-beltway-8-bridge/5356597/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 649 | 689 | 482 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1600 x 900 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | United Kingdom,Australia,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ABC13 Houston in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ABC13 Houston's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ABC13 Houston, you can click the app name below to view related reports, or you can find more info in ASOTools.