Addams Family: Mystery Mansion - The Horror House! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Addams Family: Mystery Mansion - The Horror House!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Addams Family: Mystery Mansion - The Horror House!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Addams Family: Mystery Mansion - The Horror House!
App Name : Addams Family: Mystery Mansion - The Horror House!
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : PIXOWL INC.
Publisher : Instagram,Facebook,AirBrush: Easy Photo Editor,Basket 3 point shots free game,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 904
Duration : 523
Popularity : 151,372
Check ASO Keywords of Addams Family: Mystery Mansion - The Horror House!
2. Addams Family: Mystery Mansion - The Horror House!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Addams Family: Mystery Mansion - The Horror House! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Addams Family: Mystery Mansion - The Horror House! in the recent period. As of 2021-03-15, among the Addams Family: Mystery Mansion - The Horror House!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Addams Family: Mystery Mansion - The Horror House!'s the proportion of networks impressions are placed like this:
Facebook's proportion is 32.42%,
Audience Network's proportion is 22.53%,
Instagram's proportion is 22.53%,
Messenger's proportion is 22.53%,
's proportion is .
In the date of 2021-03-15, Addams Family: Mystery Mansion - The Horror House!‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Addams Family: Mystery Mansion - The Horror House!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Addams Family: Mystery Mansion - The Horror House!. We can see some advertising trends.
Top 1 Ad Creative of Addams Family: Mystery Mansion - The Horror House!
Ad Details ：
Headline ：The Addams Family - Mystery Mansion
Text ：Enjoy a mysterious and spooky story that unfolds as you play! Build a house that's the...
Top 2 Ad Creative of Addams Family: Mystery Mansion - The Horror House!
Ad Details ：
Headline ：Build your Mystery Mansion
Text ：Enjoy a mysterious and spooky story that unfolds as you play! Build a house that's the stuff of nightmares for your favorite Addams Family characters.
Top 3 Ad Creative of Addams Family: Mystery Mansion - The Horror House!
Ad Details ：
Headline ：Build your Mystery Mansion
Text ：Enjoy a mysterious and spooky story that unfolds as you play! Build a house that's the stuff of nightmares for your favorite Addams Family characters.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 351 | 505 | 375 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 224 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 5 | 2 | 3 |
| Countries | Canada,Australia,United Kingdom,United States | Canada,United States,United Kingdom,Australia | Portugal,Qatar,Gibraltar,Ghana,Curaçao,Spain,Iraq,Georgia,United Kingdom,Egypt,Latvia,The United States Virgin Islands,Denmark,Russia,Lebanon,Turkey,Romania,Dominican,Malaysia,Brunei |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Addams Family: Mystery Mansion - The Horror House! in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Addams Family: Mystery Mansion - The Horror House!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Addams Family: Mystery Mansion - The Horror House!, you can click the app name below to view related reports, or you can find more info in ASOTools.