The Midnight Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Midnight Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Midnight Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Midnight Delivery
App Name : The Midnight Delivery
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Blue-82
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Photo Editor & Pic Collage - Sweet Selfie Camera,MakeupPlus - Virtual Makeup,GulogGratis
Total creative ads during the time period : 119
Duration : 691
Popularity : 68,127
Check ASO Keywords of The Midnight Delivery
2. The Midnight Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Midnight Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Midnight Delivery in the recent period. As of 2021-03-14, among the The Midnight Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, The Midnight Delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.99%,
Instagram's proportion is 26.91%,
Audience Network's proportion is 26.9%,
Messenger's proportion is 19.2%,
's proportion is .
In the date of 2021-03-14, The Midnight Delivery‘s network with the most ads is Facebook and its proportion is 27.08%.
3. Top 3 Ad Creative Analysis of The Midnight Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Midnight Delivery. We can see some advertising trends.
Top 1 Ad Creative of The Midnight Delivery
Ad Details ：
Headline ：
Text ：Late Night Cakes & Shakes Delivering till 12AM Monday - Sunday
Top 2 Ad Creative of The Midnight Delivery
Ad Details ：
Headline ：
Text ：Late Night Cakes & Shakes Delivering till 12AM Monday - Sunday
Top 3 Ad Creative of The Midnight Delivery
Ad Details ：
Headline ：
Text ：Late Night Cakes & Shakes Delivering till 12AM Monday - Sunday
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 158 | 158 | 158 |
| Popularity | 966 | 966 | 965 |
| Dimensions | 600 x 513 | 600 x 513 | 600 x 513 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | Australia,Canada,United Kingdom,United States | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Midnight Delivery in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free The Midnight Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Midnight Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.