Affinity Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Affinity Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Affinity Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Affinity Mobile
App Name : Affinity Mobile
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Affinity Credit Union
Publisher : Instagram,Facebook
Total creative ads during the time period : 71
Duration : 630
Popularity : 11,774
Check ASO Keywords of Affinity Mobile
2. Affinity Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Affinity Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Affinity Mobile in the recent period. As of 2021-02-25, among the Affinity Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-25, Affinity Mobile's the proportion of networks impressions are placed like this:
Messenger's proportion is 33.64%,
Facebook's proportion is 33.18%,
Instagram's proportion is 33.18%,
's proportion is ,
's proportion is .
In the date of 2021-02-25, Affinity Mobile‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Affinity Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Affinity Mobile. We can see some advertising trends.
Top 1 Ad Creative of Affinity Mobile
Ad Details ：
Headline ：
Text ：Mortgage rates worth switching for! Save up to $1,250 in switching fees*. Whether you’re looking for the lowest rates or a mortgage with flexibility, we’ll help you find what works for you. Contact an advisor today! *Conditions apply. https://t.co/d92iNdvtIU https://t.co/qCoC0qtUah
Top 2 Ad Creative of Affinity Mobile
Ad Details ：
Headline ：
Text ：Our full suite of business products and services is designed to help you spend less time on your day to day banking. https://t.co/25pR5LEheA https://t.co/UdGsRyGcbA
Top 3 Ad Creative of Affinity Mobile
Ad Details ：
Headline ：Student Chequing Account
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 98 | 86 |
| Popularity | 689 | 634 | 606 |
| Dimensions | 800 x 800 | 1200 x 675 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United States,Canada,United Kingdom,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Affinity Mobile in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Affinity Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Affinity Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.